Marketing Plan Essay Example for Free

Marketing Plan Essay Marketing Plan is defined as written plan that is used to guide an organization’s marketing activities for a period of two years or less. It is quite detailed and specific, and it helps an organization coordinate the many steps and people that play a role in marketing. * Marketing plan is also called as tactical plans or short-term plans. * Strategic plan or a long-term plan is a three-year or more that is more general and less detailed than tactical plans. REQUIREMENTS FOR AN EFFECTIVE MARKETING PLAN 1. Fact-based It must build on previous research and analysis. A plan is established on managerial hunches is like a house of cards; if one key assumption is proven wrong, the whole plan falls apart. 2. Organize and coordinate It must be as specific and detailed as possible. It needs to clearly identify the departments and people responsible for specific tasks; it must also describe the promotional and other materials that are required. The required level of sportsmanship should be clarified, including the quality and level of effort and service from all involved. 3. Programmed It must be orchestrated so that activities are carefully sequence. Timing is vitally important in marketing. Thus, a marketing plan must have a detailed, staged timetable. 4. Budgeted Every marketing plan must be budgeted carefully. In fact, several tentative budgets should be prepared before the organization decides on a final figure. 5. Flexible Unforeseen events will happen. Therefore, no plan should be cast in stones. The marketing plan should be adjusted if it appears that objective will definitely not be achieved, or if there are unexpected competitive moves. Contingency planning must built in. This means allowing some room in the plan and marketing budget to take care of unexpected events. 6. Controllable Making a plan work as it was originally designed is perhaps even more difficult than developing it in the first place. Every plan must contain measurable objectives and ways to determine, during the planning period, if adequate process is being made toward satisfying these objectives. The plan must also define who is responsible for measuring progress. 7. Internally consistent and interrelated Most parts of a marketing plan is interrelated and, therefore, need to be consistent. For example, advertising, internet marketing and other promotions must work together for better for greatest impact using integrated marketing communication (IMC). 8. Clear and simple Being detailed does not have to mean difficult. It is not enough that the plan’s architect is the only one who understands it. The efforts of many go into creating a successful marketing plan. Objectives and tasks must be clearly communicated. Possible areas of overlap, confusion, or misunderstanding needs to be eliminated. BENEFITS OF HAVING A MARKETING PLAN 1. Activities matched with target markets. Assuming that a segmented marketing strategy is being used, a plan ensures that the activities are focused only on chosen target markets. One of the steps in writing the plan is detailing the marketing mix (8 Ps) on a market-by-market basis. Budget waste from appealing to unattractive target markets is avoided. 2. Consistency of objectives and target-market priorities. The questions: â€Å"How far should the plan go to meet objectives?† and â€Å"Should each target market get equal attention?† are resolved by a good marketing plan, which ensures that the level of effort is consistent with the marketing objectives for each target markets and the relative size of each market. The more ambitious is the objective, the greater the required effort. 3. Common terms of reference. A marketing plan details activities for many people both within and outside an organization. A good plan provides common terms of reference for all. It carefully coordinates their efforts. It improves communication among those responsible for marketing and is great help in orienting outside advisors such as advertising agency staff and website designers. 4. Assistance in measuring marketing success A marketing plan is a tool of marketing management, because it provides the basis for controlling and evaluating marketing activities. 5. Continuity in long-term planning Marketing plans complement strategic market plans and provide a link between short and long-term planning. They ensure that an organization’s long-term goalsare always kept in focus. Because they are carefully rationalized and detailed, marketing plans remain useful even if their originators leave the organization. CONTENTS OF A MARKETING PLAN There are three parts to a marketing plan: the execurive summary, the marketing plan rationale, and the implementation plan. 1. Executive Summary is a brief summary of the major highlights of the marketing plan; it is for the organization’s executives to quickly review. The executive summary should be no more than two to four pages long and should be easy to read. It is called â€Å"executive† because executives can pursue it quickly, but still get it a ggod grasp of the main reason, intiatives, and costs for the marketing plan. A good approach is to sum up the highlights of each of the main sections of the markting plan rationale and implementation plaan. These highlights can be presented in the order in which they appear in the plan, according to the five key questions in the hospitality and travel marketing system. 2. Marketing plan rationale explains the facts, analyses and assumptions upon which the marketing plan is based. It describe the marketing strategies, target markets, positioning approaches, and marketing objectives seleccted for the plaaning period. The marketing plan rationale provides a historic record for those putting together future marketing plans and strategic market plans. It is also very helpful to outside advisors, such as advertising agencies and website designers, who are asked to handle only one specific task. The marketing plan rationale has two parts: a. Situation Analysis Highlights (where are we now?) is a study organizations strengths, weaknesses, and opportunities. It plays an important role in constructing marketing plans because marketing plans must build upon the organization’s marketing strengths, address major competitive weaknesses, and capitalize on identified opportunities. * Environmental Analysis The marketing plan should list and briefly discuss the major opportunities and threats presented. It should explain what impact is expected during the planning period. * Location and Community Analysis New factory or plant openings, major events to be staged, business closures or workforce reductions, residential development, industrial expansion, and new highway construction or redesign are just a few things that can have a very positive or negative effect on an organization or destination in short time span. The events should be identified and summarized in the marketing plan, and their impacts reviewed. * Primary Competitor Analysis It should also highlight each side’s competitive strengths and weaknesses. * Market Potential Analysis Should include the highlights of special marketing research studies. * Services Analysis The market plan should discuss such development projects and how they will be integrated with other marketing-mix (8P) activities. * Marketing Position and Plan Analysis The marketing plan and position analysis does just that; it goes over what has been done before so important lessons can be learned for future marketing planning. A synopsis of the organization’s current positioning in its target markets and the effectiveness of activities in previous marketing plans is presented. * Major Strengths, Weaknesses, Opportunities and Constraints This part of the plan is similar to summary. It forces marketers to consolidate all key situation analysis and other research findings. It should involve attaching relative importance weightings and priorities to identified strengths, weaknesses, opportunities and constraints. b. Selected Marketing Strategy (Where would we be like to be?) This details the strategy that the organization will follow in the next one to two years. It explains the facts, assumptions, and decisions influence strategy choices. * Market Segmentation and Target markets The plan should briefly review the segmental approach and characteristics used to divide the market. Some statistics should be presented on the size of the market segments and the organization’s penetration or market share of each. The selected target markets should be discussed, along with the reasons for choosing them. It is also useful to briefly review why other market segments are not being targeted wnd how the chosen target markets will interact with each other. * Marketing Strategy The plan should explain the analysis and assumptions that supported these choices. * Marketing Mixes The market plan should review these individually for each target market. A more detailed list of activities comes later in the implementation plan. * Positioning Approaches The marketing plan should explain how the positioning approaches will be reflected in each marketing-mix element (8 Ps). * Marketing Objectives The objectives for each target market should be clearly stated. They have to be result-oriented, stated in numerical terms, and time specific. A good idea suggested by some experts is to break up each objective into milestones. This means dividing each objective into sub-objectives with specific time deadlines. 3. Implementation plan (action plan) details the activities, marketing budget, staff responsibilities, timetable, and method of controlling, measuring and evaluating activities. The function of implementation plan is to specify all the required activities , responsibilities, cost and budget, time schedules, and control and evaluation procedures. It is sometimes called an action plan. A. Activities Plan (How do we get there?) It details the marketing mixes for each target market selected. It provides the specifics on the entire task required for each mix element of each target market. * Activities by Target Market All plan activities should be listed and described. It is best to do this separately for each marketing-mix element, and to arrange task in a time schedule based on when they will be initiated. * Responsibilities for Activities In most cases, several departments or divisions, many organization employees, and some outside firms will play a role in implementing the marketing plan. They must know what is expected in each one of them. A good way to do this is to know the description of responsibilities into the marketing plan and to identify each responsible party in the timetable and activity schedule. * Timetable and Activity Schedule This is a key part of the plan that is frequently referred to as the plan is being implemented. It should show each activity’s starting and completion dates, where the activity is to be carried out, and the persons responsible for the activity. B. Marketing Budget (How do we get there?) Every marketing plan should include a detailed budget that outlines how much will be spent on each of the 8 Ps or marketing-mix element for each target market. Knowing how much money to allocate to marketing as a difficult decision, but a good marketing budget should meet these four criteria: * Comprehensive All marketing activities or task or task are identified and estimated. * Coordinated Budgeting for all activities or tasks is carefully coordinated to avoid unnecessary duplication of effort and to maximize the synergy among budget items. * Practical The budget specifies the sources of the money and human resources for the marketing activities and tasks. * Realistic Marketing budget cannot be set in isolation from other departments’ priorities and activities. They have to be related to the organization’s resources and position in the industry sector. WAYS TO ESTABLISH MARKETING BUDGETS The most effective is known as the objective-and-task or empirical method. This process follows the zero-based budgeting idea, which means that every budget starts at zero each year and then builds up activity. A multi-stage budgeting process is used. The advantages of four budgeting approaches are as follows: 1. Historical or Arbitrary Budgeting This is a very simple approach. A certain amount or percentage is added to the last marketing budget. The budget increase is often set close to the economy’s rate inflation. 2. Rule-of-thumb Budgeting This approach is also known as the percentage-of-sales or heuristic method. In this method, the budget is calculated using an established industry sector average, and is usually a percentage of total sales revenues. 3. Competitive Budgeting This approach is also called competitive-parity approach. Like the previous methods, this one is easy to use. All that is needed is information on what competitors are budgeting for marketing, which can be found by reading published materials on these organizations or by studying their annual reports. Because this method begins by assuming that some amount will be spent in relation to a specific competitor, kt is nat a zero-based approach. 4. Objective-and-Task Budgeting This works exactly the way it sounds; marketing objectives are set first and then the activities or tasks to achieve them are detailed. The budget starts at nothing, which implies that it is a zero-based approach. Some called it build-up method, because an organization establishes the budget from the bottom up rather than starting with a total amount and then deciding how to spend it. C. Control Procedures (How do we know if we get there?) Controlling the plan is a marketing management function. To control effectively, the manager must know what is expected (desired results), when it is expected (progress points or milestones), who it is expected of, (responsible parties), and how expectations are to be measured (measures or metrics). Financial control of the marketing plan is achieved through budgeting and periodic reports that compare budgeted with actual expenditures. D. Evaluation Procedures (How do we know if we got there?) The ultimate test of a marketing plan’s success is the extent to which its marketing objectives are achieved. In addition to this type of analysis, results must be reviewed carefully on an objective-by-objective basis. Effective evaluation requires expected results and measurement techniques, metrics, performance standards, and a timetable for evaluation.

Korean Dramadance :: essays papers

Korean Dramadance China, Korea, and Japan have been historically close for centuries, thus accounting for their numerous common artistic traditions. From pre-Christian times until the 8th and 9th century AD, the great trade routes crossed from the Middle East through Central Asia into China. Hinduism, Buddhism, some knowledge of ancient Greek, and much knowledge of Indian arts entered into China, and thence in time into Korea and Japan. Perhaps before Christ, the Central Asian art of manipulating hand puppets was carried to China. For more than 700 years, until 668, in the kingdom of Koguryo, embracing northern Korea and Manchuria, court music and dances from Central Asia, from Han China, from Manchuria, and from Korea, called chiso and kajiso, were performed. Many of the dances were masked; all were stately as befit serious court art. They were taken to the Japanese court in Nara about the 7th century. Called bugaku in Japan, they have been preserved for 12 centuries and can still be seen performed at the Imperial Palace in Tokyo, though they have long since died out in China and Korea. In Koguryo's neighbouring kingdom of Paekche, a form of Buddhist masked dance play was performed at court, and, in the 7th century, it too was taken to the Japanese court at Nara by a Korean performer, Mimaji, who had learned the dances while staying at the southern Chinese court of Wu-hou. Called kiak in Korea and gigaku in Japan, the Aryan features of some of its masks clearly indicate Indian (or Central Asian) influence. Su ch complicated genealogies are common in East Asian performing arts. Korean drama has its origins in prehistoric religious rites, while music and dance play an integral role in all traditional theatrical performances. A good example of this classical theatrical form is the masked dance called sandaenori or talchum, a combination of dance, song and narrative punctuated with satire and humor. Slightly varying from one region to another in terms of style, dialogue and costume, it enjoyed remarkable popularity among rural people until the early 20th century. Pansori, the lengthy narrative songs based on popular tales, and Kkokdugaksinoreum or puppet plays, performed by vagrant artists, also drew large audiences. The shamanistic rituals known as gut were another form of religious theater that appealed to the general public. All these performances are seldom presented today. There are a few institutions that offer various performing arts in one place, an example of this being Jeong-dong Theater in central Seoul, that presents a traditional performing arts series, drama and music.

Domino’s Pizza Business Environment

Content: TASK 1 – a – various types of organisations – pag. 3 – 6 – introduction Domino's Pizza – pag. 7 – mission goals and strategic objectives – pag. 8 – compare Domino's Pizza and Pizza Hut – pag. 9 TASK 1 – b – stakeholder influence – pag. 10 TASK 2 – a – the nature of UK economic system – pag. 11 TASK 2 – b – how government manage UK economy – pag. 11 – fiscal and monetary policies – pag. 11 – 12 TASK 2 – c – competition policy and regulatory mechanism in UK – pag. 12 TASK 3 – a – market structure of Domino's Pizza – pag. 13 TASK 3 – b – market influence in Domino's Pizza – pag. 4 – 15 TASK 3 – c – cultural environment in Domino's Pizza – pag. 15 TASK 4 – a – international market in UK – pag. 16 – TASK 4 †“ b global factors in Domino's pizza – pag. 16 – 17 – impact of EU policies – pag. 18 CONLUSION – pag. 19 REFERENCES – pag. 20 Student ID 11170 page 2 of 20 Assignement Business Environment Feb 2013 TASK 1 a: Examine the various types of organisations and their purposes and compare the mission, goals, and the strategic objectives of your chosen organisation with a similar organisation. The various types of organisations are: Sole traders – is a person who start a business by one individual. Advantage: – Retain all the profit – Maintain full control of the business – Information about sole trader is keep private – Direct contact with customers – The business can be based on the sole trader skills Disadvantages: – Unlimited liability – Difficult to have finance for business – Intense competitions from bigger firms – When the owner dies the business ends too – Partne rships – is then when two or more persons became associate and start a business together. Advantage: – More money for business The partners can have different skills – Shared decision making – Business losses shared between the partners – Partners can replace each other if needed Student ID 11170 page 3 of 20 Assignement Business Environment Feb 2013 Disadvantages – The profit must be share – Unlimited liability – To take a decision must consult all partners – The partnership must be reformed in the event of the death of one partner – Private Limited Companies – is an independent entity that provides limited liability and legal protection for its shareholders. Advantages: –Limited Liability – The business will continue even if one of the owners die – Separate entity – More capital can be raised Disadvantages – Profit must be share – There is a legal procedure to set up the business – Firms are not allowed to sell shares to the public. – Financial information filed with the Registrar can be inspected by any member of the public – Public Limited Companies – is a company that work with stock exchange and its share can be buy or sell from anyone Advantages: – Limited Liability – New shareholders and investors can be easily assimilated –The company has a legal existence separate from management and its members Student ID 11170 page 4 of 20 Assignement Business Environment Feb 2013 – Because of their size a PLC can sometimes dominate the market Disadvantages – Setting up the costs can be very expensive – The firm is open to public inspection – Because of their size they cannot always deal with customers at a personal level – Decisions can be slow because the PLC has many directors – Cooperatives – is an organisation founded and controlled by a group of volunteer users for their benefits. Advantages: –Buying in bulk – Working together to solve problems – Good motivation of all members to work hard for profit Disadvantages – Possibility of conflicts between members – Poor management – Longer decision – making process – Franchises – is an organisation that operates under the brand of another organisation that is already in the market called franchisor. Advantages: – Operate in an already known brand – Support from franchisor ( training, financial) – Can work with franchisor’s existing partners Disadvantages Student ID 11170 page 5 of 20 Assignement Business Environment Feb 2013 Must work from roles already established from franchisor, the franchise has no control of the business – Franchise must to pay franchisor because use their name. – Private Sector and Public Sector Organisations Student ID 11170 page 6 of 20 Assignement Busi ness Environment Feb 2013 DOMINO’S PIZZA – FRANCHISE INTRODUCTION Domino’s pizza was founded in 1960 by Tom Monaghan (www. coversupermarket. com) and his brother. After one year Tom bought him brother’s half became the sole owner. In 1967 Domino’s opened the first franchise in 1978 to have over 200 franchise stores.In 1985 they opened their first store in UK currently reaching over 700 stores. By 2000 coming to have more stores in fallowing countries: Canada, Tokyo, India etc. In 1998, after 38 years of ownership Domino’s pizza sold 93 percent of the company to Bain Capital for $1 billion. In 2004 Domino’s began trading common stock on the Stock Exchange. In 2006 they opened 8000 total stores in international markets. The company is still growing today with more than 9350 stores in more than 60 international markets. In same year they starts its sponsorship of The Simpsons in UK. the Domino's effect. 13 supplement, Estates Gazette, Ju ly 19 2008 Issue) In 1999 Domino’s became the first home delivery company to float in the Alternative Investment Market. In 2000 they introduced hot bags to keep the pizzas hot and crisp during delivery. Domino’s started making pizza and today the current menu is a variety of Italian – American products but pizza stay main product, Domino’s along time bringing many improvements countertop and toppings. The Domino's Pizza Team is hard working, committed to excellence and serious about having fun.There are more than 170,000 team members employed by 600 corporate-owned stores, a system of 5,000+ domestic franchise-owned stores and international franchise base that operates more than 5,000 stores in more than 70 markets around the globe ( www. dominosbiz. com ). Over 21,000 team members work in UK and Irish stores and in a range of support functions ranging from marketing, IT and training. Tom Monaghan bought the business for the amount of $500, now Dominoâ⠂¬â„¢s has already labeled as â€Å"megabrand† because it already reaches a total of $5. 1 billion in terms of global retail sales.This includes $3. 2 billion in domestic sales and $1. 9 billion in international sales. ( www. statupbizhup. com ) Student ID 11170 page 7 of 20 Assignement Business Environment Feb 2013 MISSION, GOALS AND STRATEGIC OBJECTIVES MISSION Their mission is to be the best pizza delivery company on the world. Sale more pizza, have more fun. GOALS When the business started Tom Monaghan, the founder, had an only one goal to open three stores. This goal is achieved even exceeding the expectations Domino’s has turned its attentions to a new goal, namely to make the people to love their pizza.OBJECTIVES – Improve speed and efficiency of pizza making. Improve efficiency and speed in delivery. Lower the costs of pizzas. To improve customer relations. Make more profit. Student ID 11170 page 8 of 20 Assignement Business Environment Feb 2013 COMPARE DOMINO’S PIZZA WITH PIZZA HUT(FRANCHISE) PIZZA HUT MISSION They take pride in making perfect pizza and providing courteous and helpful service on time all the time. ( www. wiki. answers. com ) Every customer says â€Å"I’ll be back! † PIZZA HUT GOAL Their goal is to reach 85% recognition of the new product in their target arket. The most important goal of the company is to increase revenue and profits. PIZZA HUT OBJECTIVES To serve the customer , to provide delicious and hygienic pizza and helpful delivery service. Practice what they preach: integrity, ethics and open communications. While Pizza Hut's mission is to improve products and customer loyalty, Domino's Pizza and motivate their employees saying that selling more pizza then the company will have more profit and employees will be better rewarded for their work as a result will have more money for their personal activities.Pizza Hut's goal is to launch new products and marketing in a more advantageous and profitable growth while Domino's Pizza wants to expand their business by opening as many stores and offering products and services as good that loyalty to his customers. Domino’s Pizza and Pizza Hut are competitors in pizza market and has same market demographic characteristics. Both companies have been able to offer to the customers a good and quality pizza and services. Both companies want to have the best possible promotion of products so that they can maximize their profit and want to cover a larger part of the market.Student ID 11170 page 9 of 20 Assignement Business Environment Feb 2013 TASK 1 b – Explain how stakeholders influence organisational mission and goals and discuss how and to what extend your chosen organisations (responsabilities) meets stakeholder expectations. All stakeholders have a real importance for a company. Each of them is an important part of business. Customers. The customers want that company to provide good products and service customer. For Domino’s customers are real important, they are dependent by customer’s satisfactions and they know that it is important to keep them.Each of satisfied customer bring with him profit. To became one of the most leading pizza delivery Domino’s has made and put the focus on clients feedback regarding improving the quality of products and services carrying many times their survey. Employees. The employees want that company to create a nice place to work and to give them a good training. As well the employees is very important in this company. Without good employees no organization can grow up. Domino’s know their employees work hard every day to provide great food and customer service why invest financial resources in training them. Suppliers.The suppliers want that company to have a good and along collaboration with them and pay them bill on time. Domino’s Pizza has a good relation with suppliers because they are an important factor in a business. Domino’s Pizza is very strict when choosing their suppliers because they are one of the largest volume purchasers off pizza – related product and they need the suppliers to ensure their highest quality product Management. The management want that company grow up and increase profit. Franchisor. The franchisor want that company provide a good work and to keep a good image of brand. Student ID 11170 page 10 of 20Assignement Business Environment Feb 2013 TASK 2 a – Explain the nature of UK economic system and how it affects business organisations such as yours. UK have a free market economy, that means the market economy have a little government control and they can fixed the price without state intervention. At same time is a market where the sellers decide what to sell and the buyers decide what they want to buy and for how much. As for other organisations and Domino’s Pizza is an advantage that they can perform the work in a free market but can also be a disadvantage because in a free market all time are more competitors.Domino’s can set their prices and their activity without been affected from government influence only if the change taxes, instead there are situations where they need to stay flexible with the prices because of competition and they need to spend more money for advertising because in a free market the costumers have many options. TASK 2 b – Discuss how governments manage the national economy briefly and analyse the impact of fiscal and monetary policy on businesses such as your chosen organisation.UK government tries to manage the national economy in the fallowing ways: – keeping a low unemployment rate – keeping a low inflation rate that is as low prices – trying to produce as many goods and services that have a growth economy – by lowering taxes The fiscal policy represents all government imposed taxes and fees to maintain a balance of macroeconomics. Fiscal policy applie s to market goods and services and by increasing or decreasing taxes can have a significant impact to organisations, can rise or lower inflation and unemployment.If the government reduces taxes would be an added advantage for Domino’s Pizza because automatic and demand would increase. If demand increases the organisation can Student ID 11170 page 11 of 20 Assignement Business Environment Feb 2013 have a higher profit and that help to open other stores. When the organisation expands help lower the unemployment rate because new jobs automatically appear. When the government increases taxation the demand decreases and the organisations are discouraged to invest and unemployment increases.When inflation is high has a negative effect on Domino’s Pizza because the organisation is forced to raise the prices and this automatically leads to lower demand and this affected the company’s profit. The monetary policy is intervention of monetary authorities on cash economy. Th e monetary policy have influence on interest rates, exchange rate, money supply. In terms of Domino’s Pizza organisation can be seriously affected by rising interest rates because the firm need to pay more money back to bank or stop the loans witch is a really help in company’s grow up.If the interest rates increase the population can’t take loans as well and this means if the costumers don’t have money the demand decrease and the production is affected as well. Lower interest rates have the opposite effect and the organisation can make more investment because the consumption increase as well. TASK 2 c – Analyse how competition policy and regulatory mechanism work in the UK in relation to your chosen organisation. Competition policy is an organisation that tries to control commercial activity in competition so that some companies do not get to have total power over the market.Competition policy bring the follow benefit for consumer: – consum ers can benefits from products and services at the best prices – to adapt to competition policy, the firm develops researches and bring new innovation Office of Fair Trading (OFT) is the UK's consumer and competition authority. Their mission is to make markets to provide a good work for consumers. OFT do the market research and provides consumers all the necessary information to make sure that they can make the right decisions regarding the products or services that consume.Regarding Domino's Pizza there is no informations revealing that the organisation would have created problems so that OFT intervention to be necessary. Student ID 11170 page 12 of 20 Assignement Business Environment Feb 2013 Task 3 a – Using your chosen company as an example, explain how market structure determines the pricing and production decisions. Domino’s Pizza is part of monopolistic market. The monopolistic competition is a type of imperfect competition. The monopolistic competition h ave fallowing characteristics: – arge number of competitors in market – between prices are small differences – large number of substitutes products – high advertising – is easy to entry or exit because exist just few barriers in this competition The monopolistic market is a market where exits many organisations which provides same products or services but with different characteristics. Same like Domino’s in pizza market exist many pizza delivery organisations but their products are different in taste, bases of ingredients, brand and advertising.In monopolistic competition for Domino’s is hard to decide their prices because they are influenced by competitors witch sell products substitutes. To be able to remain at a high level in this market segment, Domino’s has invested a lot of money in advertising to get customers trust and loyalty. In monopolistic market, Domino’s may not always have the same profit because the pres ence of competition and they always must to make researches to differentiate the products. Student ID 11170 page 13 of 20 Assignement Business Environment Feb 2013 TASK 3 b – Using a range f examples, analyse how market forces influence the organisational response and examine how your organisation would respond. Unlike other companies which have faced difficulties during the recession, Domino’s pizza has managed to keep afloat even increase sales. Although the economy was visible affected Domino’s has invested more money in advertising continues to promote its deals and discounts and, reportedly from 2009, for Domino’s was an advantage that much of the population affected by the recession chose to eat home this led to a sales increase of about 11%.As well if cost increases and Domino’s Pizza offer must increase prices of its products or company profits would be affected. However manages to not have a drop in demand even increase its offering in exc hange quality products and fast delivery order. Another influence comes from the competition because in this domain are many competitors, so Domino's Pizza try various way to remain high: – through more intensive advertising – goods products and customer services – fast delivery All this make the demand increase.Student ID 11170 page 14 of 20 Assignement Business Environment Feb 2013 Another influence have suppliers because if the cost of the milk or wheat increases then the supply increasing as well and Domino's Pizza need to increase the prices and then the demand decreases. TASK 3 c – Discuss the business and cultural environment of your selected organisation and assess to what extend it shapes the behaviour of the organisation. Food is the most culturally sensitive category of consumer goods.For Domino’s richness of diversity in the workplace stimulates the work environment, creativity and innovation, and they became stronger because they use a ll the human resources with different culture. While age consumers change their option for consumed products. Every buyer has their own vision of quality products that wants to consume and this is influenced by lifestyle and the income of each. Domino’s has many shops in many countries with customer who have different tastes they had to adopt their products according to the demand and desires of customers in each country.For example in Korea Domino's sell Potato Pizza which topping include potato, in France domino's sell Saumoneta Pizza with smoked salmon and dill and creme fraiche also they sell Four Cheese pizza. Student ID 11170 page 15 of 20 Assignement Business Environment Feb 2013 TASK 4 a – Discuss how international trade affects the UK business organisation and analyse the impact of global factors on UK business, including your chosen organisation. The international trade is the exchange of goods and services outside the territorial borders.International trade has many advantages but also requires some higher costs than domestic trade. International trade is very important for economic development in general and for individual countries economic development. Like other countries and UK practice international trade because it can not produce all the goods and services they need to be continuously developing. UK import is called when purchasing goods and services produced in another country and when UK sells goods and services to other countries is called export. For Domino's Pizza international trade is opening new opportunities borders.When the organisation can expand by opening new stores the profit is growth but also the competition increase. When competition increases Domino's Pizza must focus on placing the best possible products and services so that its clients do not turn their attention to competitors. This means that Domino's need to invest more time and money in advertising and researches. Another great advantage of international trade is the company access to new products and suppliers which means that international expansion helps to increase production because in international trade a country need to utilize all resources.Globalisation is a business philosophy which believes that the world can became homogeneous. Globalisation has effect on the culture, economic development, environment and political system. Globalisation have fallow drivers: – market drivers – cost drivers – government drivers – competitive drivers Market drivers – degree of homogeneity of customer needs – existence global distribution network – transferable marketing Student ID 11170 page 16 of 20 Assignement Business Environment Feb 2013 Market globalisation drivers bringing homogeneity among customers.Domino's Pizza can provide products to customers in UK from other countries and this influences cultures, taste and lifestyle and can increase demand. Cost drivers – potential for economies of scale – transportation cost – product development cost – economies of scope Globalisation have many advantages in cost drivers because Domino's Pizza UK can supply from another countries with cheaper product with same quality and company can benefit from lower transport prices in globalisation if purchase necessary products in larger quantities. Government drivers – lower taxation compatible technical standards and common marketing regulations – privatisation Government can help Domino's Pizza by lowering import taxes and export taxes. Globally, Domino's can work in countries with less advanced technology with more advanced technology from another countries. Student ID 11170 page 17 of 20 Assignement Business Environment Feb 2013 TASK 4 b – Assess the role and impact of EU policies and directives on the UK businesses using your organisations as an example. The European Union was founded by economic and political union of 27 stat es.The purpose of the European Union is to create a single market, the European market, and to introduce a single currency in the Member States to facilitate commerce and to lower the risk of being affected by exchange rate. By creating a single market in Europe, Domino's Pizza, would have many advantages and few disadvantages. EU first wants to ensure protection of traders that operate within European borders and to introduce a common external tariff to facilitate the exchange of goods and services between Member States.By creating a single market with a common external tariff, for Domino's means new business opportunities, a simple way to have access to new market, increase number of consumer Although, in UK, Domino's working with national currency, if here would introduce the single European currency, Euro, the company would have a number of advantages; – company would not have losses caused by exchange rates that they would be removed – the transition to the single currency would eliminate and some bank fees – there would be no a fluctuation in the prices.EU helps to reduce the unemployment rate in Europe because in most Member States any citizen has the right to live and work in another member states except do some states still retain certain restrictions which include and UK. Student ID 11170 page 18 of 20 Assignement Business Environment Feb 2013 Conclusion My opinion about this course is that now I have more knowledge about what mean business environment. I developed my vision strengths to be considered within organisation and also negative and positive influences of all factors acting on business.I have more knowledge about national and international economic system and how economy can influence the organisations. And after this course I learned which is the best position in market for to have a good business. Student ID 11170 page 19 of 20 Assignement Business Environment Feb 2013 References www. coversupermarket. com. 2012. Domm ino's Pizza. [ONLINE] Available at: http://www. coversupermarket. com/blog/? p=211. [Accessed 15 April 13]. www. dominosbiz. com. 2011. OUR TEAM. [ONLINE] Available at: http://www. dominosbiz. com/Biz-Public-EN/Site+Content/Secondary/Careers/Team/? lang=en_us=json-id=bdec0454534e2ab7f3ed9233e6b9f7ce . [Accessed 14 April 13]. www. startupbizhub. com. com. 2011. Dominos Franchise Cost. [ONLINE] Available at: http://www. startupbizhub. com/dominos-franchise-cost. htm? =en_us=json=653a45ce3c73fa78dfdd910e0a4bda77. [Accessed 15 April 13]. www. wiki. answers. com. 2011. What is the mission statement for Pizza Hut? Franchise Cost . [ONLINE] Available at: http://wiki. answers. com/Q/What_is_the_mission_statement_for_Pizza_Hut? =en_us=json-id=29e880efe554d20d1c63f97638aab27e . [Accessed 15 April 13]. Student ID 11170 page 20 of 20

Comparing Christianity, Judaism, and Islam Essay - 1364 Words

Comparing Christianity, Judaism, and Islam Christianity most widely distributed of the world religions, having substantial representation in all the populated continents of the globe. Its total membership may exceed 1.7 billion people. Islam, a major world religion, founded in Arabia and based on the teachings of Muhammad, who is called the Prophet. One who practices Islam is a Muslim. Muslims follow the Koran, the written revelation brought by Muhammad. The Muslim world population is estimated at more than 1 billion. Islam is the quickest growing religion. Judaism is one of the worlds oldest religious traditions. Pre-modern Judaism constituted (and traditional Judaism today constitutes) an integrated cultural system of Jewish law,†¦show more content†¦After four years he began to preach openly in his native city of Mecca. Ridiculed by the Meccans, he went to Medina in 622. At his death in 632, Muhammad was the leader of an Arab state growing rapidly in power. The third duty of a Muslim is to pay zakat. This tax was originally levied by Muhammad ,and later by Muslim states, on the wealthy members of the community, primarily to help the poor. The fourth duty is the fast of the month of Ramadan. During the fasting month, one must refrain from eating, drinking, smoking, and sexual intercourse from dawn until sunset. The fifth duty is the pilgrimage to Mecca. Every adult Muslim who is physically and economically able to do so must make this pilgrimage at least once in his or her lifetime. Unlike the other two major religions Judaism evolved form the Israelites who didnt deny the existence of other gods for other nations, though they only worshipped one deity. Its deity was Yahweh, the god of the patriarchs, who was worshipped in a sacrificial cult centered in Jerusalem and later at sanctuaries in the north, where a rival Jewish kingdom was formed. Prophets who warned against the peoples reliance on these temple cults saw themselves vindicated when both the northern and southern kingdoms were destroyed by foreign conquerors. The exile of the Judeans to Babylonia in 586 BC was a major turning point in Israelite religion. The prior history of Israel now was reinterpretedShow MoreRelatedComparing and Contrasting the Views of Christianity, Islam, and Judaism 1178 Words   |  5 Pagescomes to theism and the wold iew, one of the main questions that is asked by all is, â€Å"if there is a God or a devine spirit and if so what he or she like?† Out of the three main r eligions of the world Christianity, Islam, and Judaism all have different views on who God really is or isnt. So when comparing each of the worlds three main religions, it is best to start with looking at how each of these religions are similar before we focus on how different that they are. 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