Kahn artist Essay Example For Students

Kahn craftsman Essay Youve done a ton of exquisite work on this scene since the last time. Enlighten me regarding it. Whats changed in your given conditions? With this delicate greeting, Michael Kahn lets his young entertainers start the conversation about the Romeo and Juliet scene theyve just acted in his acting class at New Yorks Juilliard School. Romeo presently thinks hes been up throughout the night, worrying about his affection life. Kahn goads himever so diplomaticallyto expand. That is not saying this is the set in stone choicethis is a decent decision for you. Youve been up all nightwhat does that mean? Romeo-turned-understudy wavers, at that point offers, in ardent actorspeak: I could have let that condition illuminate my body more. Kahn deftly slips into the break, that fear hole among expectation and activity recognizable to on-screen characters all over the place, and starts to work. He once in a while moves from his seat, yet looks interminably going to spring out of it: legs crossed, body twisted forward in a line drove by his jawline, hes agreeably attentive, an enlivened owl with Jack Benny motions and the sympathetic propensity for looking at everybody in the room. KAHNS AT HOME IN THIS condition, which isnt amazing considering hes been a piece of it since 1968, when the Juilliard Schoolalready known for music and dancefirst made its ways for dramatization understudies. In any case, his obligations at Juilliard, where he was as of late named leader of the show division (succeeding Michael Langham), presently reach out past supervising the government assistance of his acting understudies to directing the strategic eventual fate of one of the countries chief acting centers. That is moreover, recollect, to his obligations as aesthetic chief of the Shakespeare Theater (get the Folger off your tongue and out of your psychological hardware) in Washington, D.C., where he has quite recently mounted Hamlet. No more unusual to the booking bad dreams of a passenger profession (Ive most likely had three employments one after another my entire life), Kahn savors the chance to furnish Juilliard understudies with more noteworthy institutional connections with the contiguous Lincoln Center Theater Company just as the Shakespeare Theater. With Andre Bishop currently filling in as masterful chief of the organization nearby, Kahn imagines Juilliard understudies as dynamic members in Lincoln Centers formative work, with understudy entertainers associated with readings and workshops. He additionally wants to make half-year entry level positions for third-year acting understudies at Juilliards increasingly remote grounds, the one at the Shakespeare Theater, and maybe at other territorial auditoriums also. This thoughtfulness regarding proficient theater presentation is essential, Kahn accepts, in a culture where numerous youngster on-screen characters havent even been to a play. The general thought of acting in the performance center is certifiably not a given any longer, Kahn regrets. One of my objectives here is to present the possibility that preparation for the performance center is the best protection for a profession as an entertainer. Ive learned not to say an excessive amount of regarding what Im going to doId rather hold up until Ive done it. Be that as it may, I would like to discover methods of getting understudies to think in an alternate manner, and that is going to take a year or two to make sense of. This isn't to state Im not mindful of the truth that film and TV are, in fact, how you cover your school tabs, nor do I think there isnt make or even perhaps craftsmanship engaged with supporting a presentation under those conditions. Yet, its in the performance center that you can rehearse your specialty, be in charge of your craft. That for me is as yet the objective to take a stab at. I think weve instructed individuals that procedure is an exercise in futility. We commend the clique of character, we praise alternate ways, we commend a ton of things that are totally ruinous to craftsmanship. I think its the activity of a school to get individuals to adore process once more, and that is hard. Individuals are eager. I get a ton of calls from individuals in their thirties whove settled on different decisions, and who are not, at this point youthful, beautiful or film industry, and who are somewhat urgent. The ones who have preparing get an opportunity. .ufe8cf2f80d278ba1b81d0f8258685e39 , .ufe8cf2f80d278ba1b81d0f8258685e39 .postImageUrl , .ufe8cf2f80d278ba1b81d0f8258685e39 .focused content region { min-stature: 80px; position: relative; } .ufe8cf2f80d278ba1b81d0f8258685e39 , .ufe8cf2f80d278ba1b81d0f8258685e39:hover , .ufe8cf2f80d278ba1b81d0f8258685e39:visited , .ufe8cf2f80d278ba1b81d0f8258685e39:active { border:0!important; } .ufe8cf2f80d278ba1b81d0f8258685e39 .clearfix:after { content: ; show: table; clear: both; } .ufe8cf2f80d278ba1b81d0f8258685e39 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; darkness: 1; progress: haziness 250ms; webkit-progress: murkiness 250ms; foundation shading: #95A5A6; } .ufe8cf2f80d278ba1b81d0f8258685e39:active , .ufe8cf2f80d278ba1b81d0f8258685e39:hover { mistiness: 1; progress: obscurity 250ms; webkit-change: obscurity 250ms; foundation shading: #2C3E50; } .ufe8cf2f80d278ba1b81d0f8258685e39 .focused content region { width: 100%; position: relat ive; } .ufe8cf2f80d278ba1b81d0f8258685e39 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; text-beautification: underline; } .ufe8cf2f80d278ba1b81d0f8258685e39 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ufe8cf2f80d278ba1b81d0f8258685e39 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-tallness: 26px; moz-outskirt range: 3px; text-adjust: focus; text-design: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: total; right: 0; top: 0; } .ufe8cf2f80d278ba1b81d0f8258685e39:hover .ctaButton { foundation shading: #34495E!important; } .ufe8cf2f80d278b a1b81d0f8258685e39 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .ufe8cf2f80d278ba1b81d0f8258685e39-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ufe8cf2f80d278ba1b81d0f8258685e39:after { content: ; show: square; clear: both; } READ: Last-chance move EssayINTRODUCING A NEW age of entertainers to the afflictions and compensations of theater preparing is just piece of the test confronting Juilliard on the edge of the 21st century, Kahn accepts. First he needs to persuade his understudies that acting isn't tied in with carrying on normally, not tied in with playing a rendition of yourselfthe inheritance of film and TV introduction. This implies theres more work to be finished with approaching understudies than there was an age prior. Getting an on-screen character to ground zero, in Kahns see, is not, at this point simply an issue of disposing of negative behavi or patterns. Its about presenting the general concept of change, the possibility of a writing past the contemporary, being OK with universes that are not quickly detectable to you. There are any number of approaches to give that underlying receptiveness and to develop it once it grows, Kahn demands, declining to be brought into the methodological fighting that has customarily described the on-screen character preparing field. Im very enthusiastic about the requirement for preparing, he focuses, however I thoroughly can't help contradicting the master way to deal with it. At the point when I was growing up, the contentions were about the Method rather than the Other, which appeared to mean anyone who went to England to learn at RADA. Calling such regional in-battling pointless and counter-gainful, Kahn, in the soul of the 90s, lectures resistance. I think part about my responsibility is to encourage various methods of progressing in the direction of a similar objective, to urge understudies to discover their direction argumentatively through an assortment of approaches. I think that is really a quite decent meaning of what the preparation at Juilliard is. Shouldn't something be said about what the preparation at Juilliard isnt? It isnt only old style, in any event not as in raises social assorted variety alerts. A traditionally prepared entertainer, as indicated by Kahn, is one who is set up to continue a portrayal for three hours one after another more than a half year, to play a wide assortment of jobs wherein you are not so much conspicuous from play to play, to be as at home in Shakespeare as you are in Sam Shepard, and to work with cutting edge and customary chiefs without losing your own method. Kahn thinks about his understudies as future partners, an assignment that is often demonstrated prophetic: Kevin Kline, Patti LuPone and Kelly McGillis are for the most part previous understudies. What's more, however he acknowledges his proteges for advancing his own recognitions about the specialty of acting, he has little use for the idea, current in certain conversations about preparing, that instructors and understudies should destroy various leveled structures and work together as companions. Im not certain Id need to go through $20,000 to work with a companion, to be completely forthright with you, he figures out how to let out between hiccups of giggling. I tell my understudies, look, why dont you attempt to gain proficiency with this, and afterward you can toss it out or transform it. Im against the sort of encouraging that is despotic and unchallenged. I watched Lee Strasbergwho had a ton of significant things to provide for peoplespend two hours addressing an inquiry. He wound up discussing Duse and Beethoven, yet he didnt answer the inquiry. I expect he didnt know the appropriate response at that specific second. I discovered that day to state, I dont have the appropriate response. I would have a mental meltdown on the off chance that I thought I must be reliable. KAHN INTERRUPTS A LAID-BACK encounter from American Buffalo. Is it true that you are playing something or would you say you are feeling something? Feeling something, one of the on-screen characters reacts. Would you be able to transform that into something youre playing? Kahn insights, sounding for all the world like a parent whos needed to make the proposal once over and over again. Furthermore, strangely, that most basic qualification appears to get this

Communistic Society Essay -- essays research papers

Socialist Society      Karl Marx, a nineteenth century logician, is credited with building up and building up the possibility of a socialist society because of current private enterprise in the mid 1800’s. Socialism is the hypothetical monetary framework described by the aggregate responsibility for and by the association of work for the basic preferred position of every one of its individuals. Marx portrayed mankind's history as the endeavor to control nature so as to improve the human condition. The gathering was shaped to help and advance the normal interests of the working class.  â â â â Socialists accepted that private property was the foundation of class battle. Socialists felt that responsibility for and the methods for creation permitted proprietors to be abusive and to control representative wages, item evaluating, and lives of the laborers. To wipe out this issue, methods for creation ought to be government claimed. Socialists, Marx expressed, were to lead society into its new period. Marx expressed that following an upheaval the low class would hold onto control of both the social and monetary world. The differentiation between classes would be diminished, and class battle would stop to exist. Government, social structure, and financial improvement were three significant parts of Communistic culture. Socialists accepted that the present ought to overwhelm the past, in spite of past methods of intuition under which the past ruled the present. A person’s social standing woul...

Marketing assignment Essay Example | Topics and Well Written Essays - 3000 words - 2

Promoting task - Essay Example Numerous scholars thought about that there are four Ps of an effective advertising blend system. In any case, with the progression of time individuals likewise remembered another P for this and now as we see it we have five Ps that are identified with the advertising blend. These include: Product, Packaging, Pricing, Placement, and last however not the least Promotion. There are a ton of elements included, if an association or a major company like McDonald’s needs to build up a fruitful promoting procedure. As a matter of first importance, the advertisers should examine and inquire about the market in like manner, with regards to McDonald’s Corporation items and administration they offer. This examination will give a significant vehicle to McDonald Corporation in creating fitting items, great valuing choice, better distributional channel, and afterward will assist them with reaching to their intended interest group by the methods for publicizing and limited time exercis es. All the above choice will help McDonald’s in winning ideal degree of profitability. Nonetheless, as we see it today, McDonald’s showcasing strategies have consistently been right on target, since the time it was framed and serving a solitary cheeseburger in 1955. From that point onward, when Ray Kroc took a significant choice to grow this eatery and to make it a worldwide substance through publicizing, it was presumably the smartest choice ever, that contributed in making McDonald Corporation the most important worldwide brand. The enormity of McDonald’s Corporation lies in the way that it not just delivers standard items everywhere throughout the world, however it additionally make slight adjustments in accordance with the various societies of the various nations so as to create an item that is working together with the religion, culture, qualities and patterns of the nation of origin in which the establishment is working in. This regard given by McDonald’s to various culture has obviously

The Letter

Itfinally came. With bated breath I checked the mailbox daily for six months. Nowit's here, and it will change the course of my life forever. I had nearly decidedit wasn't going to arrive and that, consequently, I would not go to college. It'sthe first response I've received, but since its appearance on my kitchen table, Ihave not come up with the faintest idea of how to open it.However I doit, the envelope should be opened slowly. Maybe if I tear it bit by bit, startingat a corner ... no, I will never be able to open it slowly enough to calm mynerves. I could open it quickly and just look for the presence of one of the twomost important words in the life of all hopeful college students: acceptance andrejection. What will I do when I see the first step toward the rest of my lifeprinted in cruel, bold black lettering? I'll just pretend I didn't see it. Or, Icould have someone else open it for me. My brother would probably do it if Iasked, and looked desperate enough. That's a good ide a. Yes, problemsolved.I'll knock and he'll smile in his adorable pre-adolescent way,with braces on crooked teeth and remnants of a chocolate bar on his chin. Perfectidea, if I do say so myself. It's going well, he's nodding ... he's laughing atme. "Sure, I'll open it. Ha! Wait! I want to get at just the rightangle so I can see your face when I read the part about you not beingaccepted," he says. Pressing the letter into the small of my back, I glareat him. No school would reject me. He's only trying to make me upset. He's verygood at it, though. It is true. What would make a college accept me? It'sdefinitely a rejection. He couldn't be more right. Not only that, butthis first letter will set a precedent for all future college correspondence.That's all right. No use in opening it now. It would be as futile as eating thatone chocolate in the middle of the box that everyone leaves because it is awidely known fact that it is of the tongue-numbing, cream-filledvariety.I can go on with li fe now. I set the envelope on the floor andstare at it with wonder and fear. I never really thought about what I would do ifI weren't accepted to college. Sure, I'd worried about a rejection, but I have noplans. I'm not the Army type; too little ability to deal with crisis situations.I'm not sure working the midnight shift at the 24-hour bookstore entices me,either. Travel! That's it. I'll go to Italy to see all the art and thecountryside. I'm sure there are Italians who were rejected from college. I'll fitright in. Months of soaking up the culture, the language, the - it won't work. Iwas going to take language classes in college. Oh, well, I don't have the moneyto go to Italy anyhow. I'll find other things to do. While myhigh-school classmates move on to forcing down last week's pizza and the lumpyearth-colored glop on their trays, I'll be dining on the finest: Mom's homecooking. For college students, the weekend is a synonym for "party."For the eternally homebound, Friday nights mean laundry night. Years from now,when people start getting married, I will have to fill out the RSVP card with mymom's name as my guest, but I guarantee I'll have the cleanest clothesthere. Maybe I should rethink it. I could still open it. The letter isright here. But my life won't stop if I refuse to look at it. I toss it in thetrash. Who needs it? They can spare me the sob story about how I would have beenaccepted if it weren't for quotas and all the promising applicants who made theultimate decision so difficult. Years from now, I'll look back on my decisionwith shame. But if I open the letter, one door will open and another will close,and right now I'd like to keep both ajar. The phone's ringing. It'sAunt Lucy, and she is telling me how tall I must be now that I'm a senior. Eventhough she saw me last week, I know the question is inevitable. Oh please, don'task me about - too late. Is that all that matters to anyone? I shouldn't tellher. It will only lead to further disappoi ntment ... what's this? She thinks Iwill get accepted not just by one college, but by all of them! Now she'sinstructing me on how to decorate my dorm room. Could I get accepted everywhere?Well, naturally. I mean, I do have a rather high grade point average, if I do sayso myself. My extracurricular commitments will obviously win them over, and sowill my essays, which are so good the admissions officer will call me in tears,saying that he was so moved I have been awarded a full scholarship. Did I mentionthat Aunt Lucy is my favorite relative?College life will be great.Interesting classes, meeting new people ... my life is just beginning. I have mybeautiful ticket to this paradise right here. I am sifting through the garbagelooking for the envelope. I've found it, although it's slightly stained withcoffee grounds. The perfect life is looming. I'll finally escape my brother'sjeers, I'll be rid of curfews, and I'll never have to pretend that I like tunacasserole again. My roommate and I will spend every waking moment together andwill share the same taste in everything from music to ... That will neverhappen. Who am I kidding? I'll never be able to spend two minutes in a room withthe total slob I'll get stuck with. No, no! She'll probably be worse than that.She'll burn incense and kick me out of our room every night so that she can haveparties. I'll be exiled to the library, and my best friend will be alibrarian.Not that I won't be able to use the extra time in the libraryand any words of wisdom Eunice (my librarian friend) may be able to impartbecause I won't understand any of my classes. I mean, if I can't even cope withsimple decisions like whether or not to open this letter, how will I manage myAncient-Civilizations-in-the-Tiniest-Section-of-the-World class? I'm not readyfor this.The letter is in front of me now, but I'm starting to edge awayin case it bites. It's dangerous even to look at it. I'm starting to over-analyzeagain. It's about the width of a slice of bread. Is that too thin? Do I want toknow what the letter says? It's killing me not to know, but if I open it,everything changes. Not many would guess, but I don't deal well with change.Something inside me is telling me just to tear it open, and suddenly I want to. Iclaw at the white flap, beads of perspiration forming on my nose.Whathave I done? I've opened Pandora's box. Who knows what evils may spring forthfrom the paper folds. Deep breaths are not helping my anxiety as much as I hadhoped. I back away. If I don't open it, I can stay safe. I won't have to putmyself out there to see if I can really hack it in the real world. Mostimportant, I can stay connected to the past ... What if I make the wrongdecisions? Not on purpose, but it could happen. School hasn't prepared me forthis. We do analogy sheets until we can't see straight, but none of us actuallyknows what's out there, beyond those who love us unconditionally.I havebeen a little silly about opening this. It's just a letter. One measly collegeacceptance letter, the contents of which can either remain a mystery or berevealed to all. I applied, and now it's finally here. The least I can do is openit. Whatever will be, will be. The words written inside won't change. Either I'min or I'm out. I pick up the letter and start to read: Congratulations, your lifeis about to change.One decision down, a lifetime more to look forward to.

Robert Frost s The Mountain Essay - 1581 Words

Robert Frost one of the greatest American poets, was a bridge between man and reality, whether it be cruel or pleasant, always connecting the two in some essence through his poetry, utilizing a conversation style, reinforcing his admiration of conversation presenting his portrayed beliefs more conflicted than one shall expect. He depicts a common theme and style within his poems, specifically the The Mountain which is a contrast between young and old, when a young visitor comes to a village and is astonished at an old man s lack of curiosity about the mountain that stands at its edge, and â€Å"An Old Man’s Winter Night† a poem about an old man’s loss of memory, having no recollection of his purpose or identity. Not only is the old man isolated in body, he is isolated in mind where the memories of past happiness cannot comfort him. In The Mountain† Frost speaks from the perspective of the younger voice in the conversation, creating a contrast between the young and the old .Beginning with an encounter between a young fellow who is going by a town and is charmed by an enormous mountain with a village at its base and a farmer, an older man who has lived there all his life. Astounded at the old man s absence of interest and lack of curiosity towards the mountain that stands at its edge, Frost enters effectively into both men s perspectives , communicating the young man’s excitement and curiosity as the old man tells him about the spring and the path that is so rarelyShow MoreRelated Analysis of Out, Out by Robert Frost Essay591 Words   |  3 Pagesof Out, Out by Robert Frost Robert Frost tells a disturbing story in Out, Out, --, in which a little boy loses his life. The title of the poem leaves the reader to substitute the last word of the title, which some would assume would be out because of the repetition. The title is referring to the boy exiting the living world. Frost drags the readers mind into the poem with the imagistic description of the tools and atmosphere the little boy is surrounded by. Frost describes theRead MoreWhy Is Robert Lee Frost Essay1098 Words   |  5 PagesRobert Lee Frost Famous poets like William Shakespeare, Edgar Allen Poe, and Walt Whitman are some of the biggest names in poetry history, but do they get maybe a little too much attention ? Have you ever heard of Robert Lee Frost, he is one of the most famous American poets of the twentieth century. Some might even say that he is better than Edgar Allen Poe, or than William Shakespeare, because of the way he wrote his poems and stories to relate to the common people. Robert Frosts style of writingRead MoreAnalysis Of Robert Frost s Poetry1219 Words   |  5 Pagesthan a modern poet, it is difficult to place him in the main current of modern poetry. (1962:138) Because Frost s poetry has been responsive and illustrative of the Americans taste and aspirations, the latter have considered him their singer and bard to be acclaimed as America s Grand Man of Poetry as pointed out by Adlia Stevenson. (Grave,1985:2). Moreover, who is generally considered as one of the most prominent American poets of the 20th century, he is a symbolist poet on the groundsRead MoreEssay On Mending Wall1491 Words   |  6 PagesJessica Bostick Dr. Aiken English 122-Research Paper 13 June 2017 Mending Wall Draft The fundamental topic in Robert Frost s poem Mending Wall is an examination between two ways of life: customs and a sound judgment. The creator gives us a photo, representing two neighbors, two unmistakable characters with various thoughts regarding what decisively intends to be a decent neighbor. So they manufacture and repair the divider between them each spring after devastations, made by nature and seekersRead MoreThe Poetry Of Robert Frost3137 Words   |  13 Pagesexamine the poetry of Robert Frost for references to themes of nature, religion, and humanity and how they relate to each other. This exercise will be prefaced with a brief introduction to the man and his life as a segue to better understanding Frost’s verse. The unexpected but unavoidable aim of this composition will be to realize that Frost’s body of work is almost too sophisticated to comprehend, his manipulation of language so elusive that each reader may believe Frost is speaking only to themRead M oreComparing and Contrasting Poems by Wilfried Owen and Robert Frost1014 Words   |  5 Pagesaccomplishments. Robert Frost‘s poem, is seen as a vision of the inhuman evils of technology, and its violence and bleakness appear to justify such a view. The â€Å"victimsâ€Å" are both young men, but the circumstances of their injury/death are very different, one is war, the other domestic. Each writer used a different form, blank verses or stanzas, and different uses language in their poem, which I am going to analyse later on, as well as the different effects the poems have on the reader. Robert Frost‘s intentionRead MoreFrost, By Robert Lee Frost1565 Words   |  7 PagesAs Robert Lee Frost, an honored American poet once said, â€Å"A poem begins as a lump in the throat, a sense of wrong, a homesickness, a lovesickness.† Frost earned respect through his expertise in colloquial language, and his descriptive interpretations of rural life. Frost often analyzed social and philosophical leitmotifs using settings from early twenty-first century New England. Frost was honored in his lifetime with four Pulitzers. Furthermore, focusing mostly on analyzing Frost’s most popularRead MoreLeda And The Swan Poem Analysis1260 Words   |  6 Pagesmystical tales about Greek gods and goddesses that depict the cynical dehumanization and assault of women, and as we ll as the scenic mountains of Vermont, where an incident and the death of a young man is symbolic to the constant warfare that the soldiers endure daily. Likewise, allusion in the poems â€Å"Leda and the Swanâ€Å" by W. B. Yeats, â€Å"Out, Out---† by Robert Frost, and â€Å"Siren Songâ€Å" by Margaret Atwood reveals the historical conflicts that occurred within Greek mythology and World War I. To beginRead More Search for Innocence in American Modernism Essay1592 Words   |  7 Pageshole the wasteland Many Modernist works focus on society lost in the wasteland, but they hint at a way out. The path out of the wasteland is through a return to innocence. This is evident in the Modernist works of The wasteland by T. S. Eliot, Directive by Robert Frost, Babylon Revisited by F. Scott Fitzgerald, and Hills Like White Elephants by Earnest Hemingway as will be shown in an analysis of the inhabitants of the wasteland and their search for innocence, the role of children and pregnancyRead MoreRobert Frost1943 Words   |  8 PagesA Snowy Evening with Robert Frost Robert Frost once said, â€Å"It begins as a lump in the throat, a sense of wrong, a homesickness, a loneliness. It is never a thought to begin with. It is at best when it is a tantalizing vagueness.† (â€Å"Poetry Foundation† n.d.). This poem holds a lot of mystery in its meaning which has a variety of interpretations. John T. Ogilvie who wrote, â€Å"From Woods to Stars: A pattern of Imagery in Robert Frost’s Poetry† interprets this as a poem about the journey through life

Culturally Adapted Therapeutic Process - 2013 Words

Great strides have been made in the counseling field to promote multiculturalism, yet it is a complex endeavor and continues to meet challenges in implementation and efficacy. Challenges such as cultural encapsulation, client access to care, implementation of multicultural counseling competencies, and unique issues involved in the practice of counseling a diverse population of clients remains. Research is ongoing to determine the efficacy of culturally adapted treatments in the therapeutic process. Cultural Encapsulation A challenge in implementing culturally sensitive techniques for counselors is recognizing their biased perspectives, assumptions, and worldview. Cultural Encapsulation is the tendency of counselors to view the world†¦show more content†¦Access to Care An additional barrier to multicultural counseling is client access to care. The utilization of mental health services by minority groups is low in the United States (Smith, Domenech Rodriguez, Guillermo, 2011). The fact that minority groups underutilize mental health services is attributed to systemic issues such as lack of affordable transportation, inconvenient office hours, demographic mismatch, language barriers, economics, and lack of clinics in neighborhoods with predominately ethnic minority groups (Smith, Domenech Rodriguez, Guillermo, 2011). To address these issues, multiculturalism in the mental health services field has committed to equipping more culturally competent counselors, encouraging community-based counseling efforts for easier access, increasing bilingual and culturally diverse counselors, as well social advocacy. Despite their recognition, these challenges are difficult to remedy and remain a problem for clients of minority groups. Integration of the Multicultural Counseling Competencies Ongoing efforts to remedy inequities in counseling practices continue. One way is to train multiculturally competent counselors who are aware that a â€Å"one size fits all† approach is not effective for a diverse population of clients (Gerig, 2014). The American Psychological Association created a task force focused on

Great Gatsby (754 words) Essay Example For Students

Great Gatsby (754 words) Essay Great GatsbyIn today society, many people like to follow the current. They want to catch thewave. Which mean, it does not matter if things were good or bad, right or wrong,they just follow and do them without any thinking. Therefore, there are not toomany people would like to be a normal, thoughtful nor neutral person. However,in the novel, The Great Gatsby, by Scott Fitzgerald, one of the character nameis Nike Carroway, he was the good and neutral narrator. It was because, in thenovel, he analyzed all of the things with regard to accuracy of observation. InThe Great Gatsby, when Mr.Gatsby told Vick he wanted to return the past overagain with his lover- Daisy, Nike Carroway warned him to give it up, because itwas impossible. Unforturately, Mr.Gatsby was not believe it. So at the end,Mr.Gatsbys dream still had not came true because Daisy did not break up withTom and go with him. It can be seen in the last chapter on the novel, whenGatsby was murder, Daisy went to somewhere else with h er husband, and did not goto Gatsbys funeray. I called up Daisy half and hour after we found him, calledher instinctively and without hersitation. But she and Tom had gone away earlythat afternoon, and taken baggage with them. Therefore, Nike Carroways analysiswas right by these clear observation. However, Nike Carroway is a good narrator,he sees everything happen and does not trust everybody easily. So during thepeople discuss about something at a time, he does not believe it is true. Afterhe proves it, he will accept the truth. Moreover, when Nike went to Gatsbysparty, there is a drunk lady telling everyone Gatsby killed a man before. Somebody told me they thought he killed a man once. Also, there is one more ladysaid that Gatsby was a German spy: It is more that he was a German spy duringthe war. Nike heard it, but when Nike had a chance to have a lunch with Gatsby,he told Nike, he was an Oxford man and show him that fought in World War One. Then Nike knew Gatsby was not a German Spy nor a murderer. Furthermore, at theend of the novel, when Daisy drove Gatsbys car and killed Mrs.Wilson in a caraccident, Nikes first though Gatsby killed Mrs.Wilson. But after Gatsby toldhim all of the things at that moment, then Nike was thinking and discuss betweenGatsby and Toms speaking, and make his own conclusion. Therefore, Nike was athoughtful man and his is not afraid to face anything around him. By thesefacts, he had a clear mind and reliable in his observations, so it can makepeople believe Nike Carroways was a neutral and clear mind narrator of thisnovel, because this can be seen in Nikes personality. In the novel, Nike wasalso a neutral narrator too becasue he is the narrator who described everythingclearly and accurately. He was trustful because he described everything withoutany personal point of view; By the way, throughout the whole story, he didntdefenses for any characters nor put any of his self-feeling in it. Thats why heis a character who strived for neutrality. On the other hand, when Mr.Gatsbytells Tom that Daisy will leave Tom because she loves Tom no more, its full offires atomsphere and emotion. Ive got something to tell you, old sport- began Gatsby. But Daisy guessed at his intention. Pleasedont! she interrupted helplessly. Please lets all go home. Whydont we all go home? Thats a good idea. I got up. Come on, Tom. Nobody wants a drink. I want to know what Mr.Gatsbyhas to tell me. Your wife doesnt love you, said Gatsby. .u97771addfc558f66081ed8c5b31da934 , .u97771addfc558f66081ed8c5b31da934 .postImageUrl , .u97771addfc558f66081ed8c5b31da934 .centered-text-area { min-height: 80px; position: relative; } .u97771addfc558f66081ed8c5b31da934 , .u97771addfc558f66081ed8c5b31da934:hover , .u97771addfc558f66081ed8c5b31da934:visited , .u97771addfc558f66081ed8c5b31da934:active { border:0!important; } .u97771addfc558f66081ed8c5b31da934 .clearfix:after { content: ""; display: table; clear: both; } .u97771addfc558f66081ed8c5b31da934 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u97771addfc558f66081ed8c5b31da934:active , .u97771addfc558f66081ed8c5b31da934:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u97771addfc558f66081ed8c5b31da934 .centered-text-area { width: 100%; position: relative ; } .u97771addfc558f66081ed8c5b31da934 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u97771addfc558f66081ed8c5b31da934 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u97771addfc558f66081ed8c5b31da934 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u97771addfc558f66081ed8c5b31da934:hover .ctaButton { background-color: #34495E!important; } .u97771addfc558f66081ed8c5b31da934 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u97771addfc558f66081ed8c5b31da934 .u97771addfc558f66081ed8c5b31da934-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u97771addfc558f66081ed8c5b31da934:after { content: ""; display: block; clear: both; } READ: For And Against Euthanasia EssayShes never loved you. She loves me. At that time, if Nike was notin a neutral position, he must help Gatsby or Tom. But, he did not join in theargument between Gatsby and Tom. He just put himself in a corner, keeping quietand see whatelse would happened in page 131 to page 135. Therefore, we can seethat Nike was a neutral man and a narrator who just care on the truthobservation for sure in here. It is so clear that Nike was a trustful man, so,by his unjustice information, and his truthful and accurate observation, thereader were sure that he is standing on neutral position, and the person whodoes not follow other people. By his Fantastic per sonality does not believeeverything nor what most other people said easily, it shows that Nike canstanding on neutral position truly because of his knowledge and clever.

Why You Should be Remarketing

By: Colleen Ryan, Account Manager Do you ever wonder what happens to all the people who visit your website but don’t convert? There are various reasons why people don’t act – they might have just been comparing prices, conducting research or simply browsing your website. This is where remarketing comes in – a great tool for potential customers that don’t convert on the first try. It’s a powerful strategy to reach out to these prospects and bring them back to consider your product or service again. What Exactly is Remarketing? Remarketing involves targeting prospects with online advertising based on their previous online activity. For example, if someone is browsing the Internet and has previously visited your website, one of your ads will appear, giving you another chance to connect and keeping your solution top-of-mind. It can be via display ads or social media, including Facebook’s FBX ad exchange and Twitter’s retargeting program. Specifically, remarketing works by placing a â€Å"cookie† in the browser of every website visitor which can then be targeted. Benefits of Remarketing Here are a few main reasons why remarketing is a popular tool: It gives you a second chance to engage prospects, keeping your brand in the forefront of prospects’ minds while they’re in the early stages of the buyer journey. It helps to cross-sell products. Customers who have already made a purchase can be targeted for an upgrade or for a product that is complementary to the main. It can give you valuable intel on your potential customers. You can then tailor your remarketing to customers who visited different parts of your website or first encountered your brand through a certain campaign. Remarketing is a huge opportunity to increase online sales. Almost 60% of U.S. online buyers said they had noticed ads for products they had previously researched. Additionally, around 26% of consumers exposed to retargeting will return to the website, and those that do return are 70% more likely to convert. Furthermore, the average click-through rate of retargeted ads is 10 times higher than ordinary display ads. How to Remarket to Website Visitors With Google AdWords, it’s a simple process to set up your first remarketing campaign. First, you create an audience, or â€Å"Remarketing list,† which is the group you want to target. You can create different subsequent lists based on specific criteria for each campaign. Next, you assign an ad campaign to each group. It’s similar to an AdWords campaign where you select your budget and bidding preferences. If you want, you can set up a basic campaign that retargets all the people who have visited your website within a certain time period. When you’re more comfortable with the process, you can get more specific and target people who have visited a certain web page or people who visited your site but didn’t convert. 5 Tips to Improve Your Remarketing Segment your leads based on how recently they visited your site, as these people are more likely to still be interested in your products or services. Test. Test. Create different ad campaigns and measure the conversions for each one. Change the wording, colors, fonts or another element. Include a call-to-action button in the ad which takes users to a relevant landing page. Avoid generic landing pages. Instead, be more specific with your offers. Track your results. If you don’t know which ads are driving more traffic or sales, you’ll never know which campaigns are the most effective. Google Analytics offers various tracking options. Change your ads regularly. People may get tired of seeing the same ad over and over again. Remarketing is a great opportunity to use in conjunction with other content strategies and online marketing techniques to maximize your online presence and increase your conversions. For best results, segment your audience and create ad copy relevant to each group. You’ll then have a much better chance of generating more qualified leads and converting them.

Watergate2 essays

Watergate2 essays In June of 1972 an event occurred that changed the course of history. On June 12, 1972 there was a break-in at the Watergate Hotel. When the police arrived they found 5 men equipped with electronic bugging devices and burglary tools at the headquarters for the Democratic National Convention. Two of the individuals were James McCord and G. Gordon Liddy, both members of the committee to re-elect the president. A third suspect was E. Howard Hunt, a former CIA agent and White House aide. When the news broke President Nixon claimed that no one in the White House had any prior knowledge to the burglary. The break-in was part of an elaborate plan by CREEP to sabotage Nixons opposition for re-election. A week after the break in Nixon agreed to cover up the White Houses involvement in the break in. Nixon claimed that any further investigation of the scandal was a threat to national security and needed to cease immediately. This plan seemed to work until early 1973 when the trial for the Watergate break-in began. Nixon had his chance to come clean at this time, but he chose not to. This only made things worse for him Once the trial began his involvement in the cover up became greater, and involved blackmailing by those who were on trial for the The Watergate trial was brief, 5 of the defendant plead guilty and the other 2 were convicted by the jury. Before Judge Sircia sentenced the defendants there was a letter written by McCord read to the court that implicated that higher ups in the White House Administration had prior knowledge of the burglary and had committed perjury. Nixons cover up was beginning to come apart and he told the American public that he had no prior knowledge of the break in or the cover up that followed until March 21, which was a lie. By April 30, 1973 Nixon was under extreme pressure and announced to America the ...

Employment Law Essay Example | Topics and Well Written Essays - 1000 words

Employment Law - Essay Example 1). The employment issue, which exists, is whether it is right for resumes of unemployed people to be discarded by employers. An operations analyst in the information technology sector is an example of a person who is discriminated by the employment act. According to a recruiter, not working for six months is an obstacle towards finding employment. This ideology seems to have spread to almost all the American employers. Furthermore, the number of Americans who do not have jobs is at 14 million, and finding work is a problem. Some of America’s known Job websites such as Craigslist, CareerBuilder, and Monster.com are not employing the unemployed. This situation has a historical context like that, which took place during the Great Depression. During that time, many workers were left unemployed, and this is due to the crisis. It does not make sense when employers demand that potential recruits be currently employed. There are some people who are fresh out of college and have never worked, yet they have the skills and knowledge. They should be given a chance to prove their capability, and thus, this employment discrimination is problematic (Rampell, 2011. 1). According to a legal view, like race and age there is no protected status in matters related to employment. Experts further believe that there is no discrimination that occurs as a result of this practice. The employment laws, which exist, are not violated in any way. It has emerged that the most vulnerable groups affected by this practice are blacks and elderly people. The latter is according to information provided by Equal Employment Opportunity Commission (EEOC). The latter has not yet decided whether the case on the unemployed is illegal in any way. In fact, they have hearings on this matter, which are taking place at the moment. The unemployed are crossing their fingers, in order for a law to be passed concerning this matter (Livingston et al, 20005. 114). Employment discrimination has become a men ace, and a law has been passed by New Jersey concerning this matter. Other states such as Michigan and New York are considering having such a law. The economy is being affected, as there are no people who are employed to earn revenue for the economy. There will no longer be a scenario where unemployed workers are discouraged from applying due to their unemployment status. The plight of workers is being addressed by the National Employment Law Project (Decker, 2002. 42). It advocates for politicians to find ways to outlaw adverts that discriminate against the unemployed workers. Furthermore, it advocates for the unemployed to obtain benefits, as well as engage in the labor market studies. Almost all professions are involved in this discriminative practice, and including even top American companies. It seems that this matter cannot be solved easily as Congress is not that influential. Companies are the ones who have the upper hand in this matter, since they are the ones who hire indiv iduals. They choose the people they want, and congress cannot interfere. If the matter is taken to court, proving that discrimination occurred will be extremely hard. There is enough evidence to prove that workers who have stayed for long without being employed may not be beneficial to the work place. Some of the reasons why they are unemployed is because they lack competence, and are laid off as there is no work. In some

Functions of Management in Different Spheres Assignment

Functions of Management in Different Spheres - Assignment Example Therefore, movie-on-demand is a competitive substitute for the blockbuster movies. The major stakeholders of the university include; foundation members, the board of trustees, business and industry. The students are the major stakeholders in the university because they influence the long and short-term goals of the university. Managing diversity in the organization can be done by developing an organizational culture, which synchronizes the diverse cultures into the organizational policy and operation. In addition, cultural integration practices can be used to develop the necessary group cohesion. The manager can employ cultural acceptance to avoid conflict between individuals. Lack of accountability is the major barrier to goal setting. However, as a manager, the development of step plans to achieve the set goals. However, the accountability is the vital aspect of goal setting. Start the business from scratch offer the opportunity to understand the business effectively thereby reducing the chances of collapse. Proper planning of a new business venture is easy compared to a takeover business. However, take over business has an advantage of having already set capital and infrastructure outlay. Business engineering is the process of redesigning the business operations in order to improve performance and develop success in the whole process. Re-engineering can be integrated as a product of competition or the introduction of new products by the company which is intended to improve the business performance The internal recruitment process is simple and easy to be employed. The staff does not need to be oriented to the company as such they can assume the new roles with ease. However, it reduces the pool of choice while also limiting injection of new ideas. External recruitment offers the opportunity to inject new blood into the system thus  allowing for new ideas to be developed. External recruitment offers the company the opportunity to add new employees with better skills. However, the major problem with external recruitment is time constraints and the need for further training of the new stuff on the company details and system of operation.

Marketing Plan Essay Example for Free

Marketing Plan Essay Marketing Plan is defined as written plan that is used to guide an organization’s marketing activities for a period of two years or less. It is quite detailed and specific, and it helps an organization coordinate the many steps and people that play a role in marketing. * Marketing plan is also called as tactical plans or short-term plans. * Strategic plan or a long-term plan is a three-year or more that is more general and less detailed than tactical plans. REQUIREMENTS FOR AN EFFECTIVE MARKETING PLAN 1. Fact-based It must build on previous research and analysis. A plan is established on managerial hunches is like a house of cards; if one key assumption is proven wrong, the whole plan falls apart. 2. Organize and coordinate It must be as specific and detailed as possible. It needs to clearly identify the departments and people responsible for specific tasks; it must also describe the promotional and other materials that are required. The required level of sportsmanship should be clarified, including the quality and level of effort and service from all involved. 3. Programmed It must be orchestrated so that activities are carefully sequence. Timing is vitally important in marketing. Thus, a marketing plan must have a detailed, staged timetable. 4. Budgeted Every marketing plan must be budgeted carefully. In fact, several tentative budgets should be prepared before the organization decides on a final figure. 5. Flexible Unforeseen events will happen. Therefore, no plan should be cast in stones. The marketing plan should be adjusted if it appears that objective will definitely not be achieved, or if there are unexpected competitive moves. Contingency planning must built in. This means allowing some room in the plan and marketing budget to take care of unexpected events. 6. Controllable Making a plan work as it was originally designed is perhaps even more difficult than developing it in the first place. Every plan must contain measurable objectives and ways to determine, during the planning period, if adequate process is being made toward satisfying these objectives. The plan must also define who is responsible for measuring progress. 7. Internally consistent and interrelated Most parts of a marketing plan is interrelated and, therefore, need to be consistent. For example, advertising, internet marketing and other promotions must work together for better for greatest impact using integrated marketing communication (IMC). 8. Clear and simple Being detailed does not have to mean difficult. It is not enough that the plan’s architect is the only one who understands it. The efforts of many go into creating a successful marketing plan. Objectives and tasks must be clearly communicated. Possible areas of overlap, confusion, or misunderstanding needs to be eliminated. BENEFITS OF HAVING A MARKETING PLAN 1. Activities matched with target markets. Assuming that a segmented marketing strategy is being used, a plan ensures that the activities are focused only on chosen target markets. One of the steps in writing the plan is detailing the marketing mix (8 Ps) on a market-by-market basis. Budget waste from appealing to unattractive target markets is avoided. 2. Consistency of objectives and target-market priorities. The questions: â€Å"How far should the plan go to meet objectives?† and â€Å"Should each target market get equal attention?† are resolved by a good marketing plan, which ensures that the level of effort is consistent with the marketing objectives for each target markets and the relative size of each market. The more ambitious is the objective, the greater the required effort. 3. Common terms of reference. A marketing plan details activities for many people both within and outside an organization. A good plan provides common terms of reference for all. It carefully coordinates their efforts. It improves communication among those responsible for marketing and is great help in orienting outside advisors such as advertising agency staff and website designers. 4. Assistance in measuring marketing success A marketing plan is a tool of marketing management, because it provides the basis for controlling and evaluating marketing activities. 5. Continuity in long-term planning Marketing plans complement strategic market plans and provide a link between short and long-term planning. They ensure that an organization’s long-term goalsare always kept in focus. Because they are carefully rationalized and detailed, marketing plans remain useful even if their originators leave the organization. CONTENTS OF A MARKETING PLAN There are three parts to a marketing plan: the execurive summary, the marketing plan rationale, and the implementation plan. 1. Executive Summary is a brief summary of the major highlights of the marketing plan; it is for the organization’s executives to quickly review. The executive summary should be no more than two to four pages long and should be easy to read. It is called â€Å"executive† because executives can pursue it quickly, but still get it a ggod grasp of the main reason, intiatives, and costs for the marketing plan. A good approach is to sum up the highlights of each of the main sections of the markting plan rationale and implementation plaan. These highlights can be presented in the order in which they appear in the plan, according to the five key questions in the hospitality and travel marketing system. 2. Marketing plan rationale explains the facts, analyses and assumptions upon which the marketing plan is based. It describe the marketing strategies, target markets, positioning approaches, and marketing objectives seleccted for the plaaning period. The marketing plan rationale provides a historic record for those putting together future marketing plans and strategic market plans. It is also very helpful to outside advisors, such as advertising agencies and website designers, who are asked to handle only one specific task. The marketing plan rationale has two parts: a. Situation Analysis Highlights (where are we now?) is a study organizations strengths, weaknesses, and opportunities. It plays an important role in constructing marketing plans because marketing plans must build upon the organization’s marketing strengths, address major competitive weaknesses, and capitalize on identified opportunities. * Environmental Analysis The marketing plan should list and briefly discuss the major opportunities and threats presented. It should explain what impact is expected during the planning period. * Location and Community Analysis New factory or plant openings, major events to be staged, business closures or workforce reductions, residential development, industrial expansion, and new highway construction or redesign are just a few things that can have a very positive or negative effect on an organization or destination in short time span. The events should be identified and summarized in the marketing plan, and their impacts reviewed. * Primary Competitor Analysis It should also highlight each side’s competitive strengths and weaknesses. * Market Potential Analysis Should include the highlights of special marketing research studies. * Services Analysis The market plan should discuss such development projects and how they will be integrated with other marketing-mix (8P) activities. * Marketing Position and Plan Analysis The marketing plan and position analysis does just that; it goes over what has been done before so important lessons can be learned for future marketing planning. A synopsis of the organization’s current positioning in its target markets and the effectiveness of activities in previous marketing plans is presented. * Major Strengths, Weaknesses, Opportunities and Constraints This part of the plan is similar to summary. It forces marketers to consolidate all key situation analysis and other research findings. It should involve attaching relative importance weightings and priorities to identified strengths, weaknesses, opportunities and constraints. b. Selected Marketing Strategy (Where would we be like to be?) This details the strategy that the organization will follow in the next one to two years. It explains the facts, assumptions, and decisions influence strategy choices. * Market Segmentation and Target markets The plan should briefly review the segmental approach and characteristics used to divide the market. Some statistics should be presented on the size of the market segments and the organization’s penetration or market share of each. The selected target markets should be discussed, along with the reasons for choosing them. It is also useful to briefly review why other market segments are not being targeted wnd how the chosen target markets will interact with each other. * Marketing Strategy The plan should explain the analysis and assumptions that supported these choices. * Marketing Mixes The market plan should review these individually for each target market. A more detailed list of activities comes later in the implementation plan. * Positioning Approaches The marketing plan should explain how the positioning approaches will be reflected in each marketing-mix element (8 Ps). * Marketing Objectives The objectives for each target market should be clearly stated. They have to be result-oriented, stated in numerical terms, and time specific. A good idea suggested by some experts is to break up each objective into milestones. This means dividing each objective into sub-objectives with specific time deadlines. 3. Implementation plan (action plan) details the activities, marketing budget, staff responsibilities, timetable, and method of controlling, measuring and evaluating activities. The function of implementation plan is to specify all the required activities , responsibilities, cost and budget, time schedules, and control and evaluation procedures. It is sometimes called an action plan. A. Activities Plan (How do we get there?) It details the marketing mixes for each target market selected. It provides the specifics on the entire task required for each mix element of each target market. * Activities by Target Market All plan activities should be listed and described. It is best to do this separately for each marketing-mix element, and to arrange task in a time schedule based on when they will be initiated. * Responsibilities for Activities In most cases, several departments or divisions, many organization employees, and some outside firms will play a role in implementing the marketing plan. They must know what is expected in each one of them. A good way to do this is to know the description of responsibilities into the marketing plan and to identify each responsible party in the timetable and activity schedule. * Timetable and Activity Schedule This is a key part of the plan that is frequently referred to as the plan is being implemented. It should show each activity’s starting and completion dates, where the activity is to be carried out, and the persons responsible for the activity. B. Marketing Budget (How do we get there?) Every marketing plan should include a detailed budget that outlines how much will be spent on each of the 8 Ps or marketing-mix element for each target market. Knowing how much money to allocate to marketing as a difficult decision, but a good marketing budget should meet these four criteria: * Comprehensive All marketing activities or task or task are identified and estimated. * Coordinated Budgeting for all activities or tasks is carefully coordinated to avoid unnecessary duplication of effort and to maximize the synergy among budget items. * Practical The budget specifies the sources of the money and human resources for the marketing activities and tasks. * Realistic Marketing budget cannot be set in isolation from other departments’ priorities and activities. They have to be related to the organization’s resources and position in the industry sector. WAYS TO ESTABLISH MARKETING BUDGETS The most effective is known as the objective-and-task or empirical method. This process follows the zero-based budgeting idea, which means that every budget starts at zero each year and then builds up activity. A multi-stage budgeting process is used. The advantages of four budgeting approaches are as follows: 1. Historical or Arbitrary Budgeting This is a very simple approach. A certain amount or percentage is added to the last marketing budget. The budget increase is often set close to the economy’s rate inflation. 2. Rule-of-thumb Budgeting This approach is also known as the percentage-of-sales or heuristic method. In this method, the budget is calculated using an established industry sector average, and is usually a percentage of total sales revenues. 3. Competitive Budgeting This approach is also called competitive-parity approach. Like the previous methods, this one is easy to use. All that is needed is information on what competitors are budgeting for marketing, which can be found by reading published materials on these organizations or by studying their annual reports. Because this method begins by assuming that some amount will be spent in relation to a specific competitor, kt is nat a zero-based approach. 4. Objective-and-Task Budgeting This works exactly the way it sounds; marketing objectives are set first and then the activities or tasks to achieve them are detailed. The budget starts at nothing, which implies that it is a zero-based approach. Some called it build-up method, because an organization establishes the budget from the bottom up rather than starting with a total amount and then deciding how to spend it. C. Control Procedures (How do we know if we get there?) Controlling the plan is a marketing management function. To control effectively, the manager must know what is expected (desired results), when it is expected (progress points or milestones), who it is expected of, (responsible parties), and how expectations are to be measured (measures or metrics). Financial control of the marketing plan is achieved through budgeting and periodic reports that compare budgeted with actual expenditures. D. Evaluation Procedures (How do we know if we got there?) The ultimate test of a marketing plan’s success is the extent to which its marketing objectives are achieved. In addition to this type of analysis, results must be reviewed carefully on an objective-by-objective basis. Effective evaluation requires expected results and measurement techniques, metrics, performance standards, and a timetable for evaluation.

Korean Dramadance :: essays papers

Korean Dramadance China, Korea, and Japan have been historically close for centuries, thus accounting for their numerous common artistic traditions. From pre-Christian times until the 8th and 9th century AD, the great trade routes crossed from the Middle East through Central Asia into China. Hinduism, Buddhism, some knowledge of ancient Greek, and much knowledge of Indian arts entered into China, and thence in time into Korea and Japan. Perhaps before Christ, the Central Asian art of manipulating hand puppets was carried to China. For more than 700 years, until 668, in the kingdom of Koguryo, embracing northern Korea and Manchuria, court music and dances from Central Asia, from Han China, from Manchuria, and from Korea, called chiso and kajiso, were performed. Many of the dances were masked; all were stately as befit serious court art. They were taken to the Japanese court in Nara about the 7th century. Called bugaku in Japan, they have been preserved for 12 centuries and can still be seen performed at the Imperial Palace in Tokyo, though they have long since died out in China and Korea. In Koguryo's neighbouring kingdom of Paekche, a form of Buddhist masked dance play was performed at court, and, in the 7th century, it too was taken to the Japanese court at Nara by a Korean performer, Mimaji, who had learned the dances while staying at the southern Chinese court of Wu-hou. Called kiak in Korea and gigaku in Japan, the Aryan features of some of its masks clearly indicate Indian (or Central Asian) influence. Su ch complicated genealogies are common in East Asian performing arts. Korean drama has its origins in prehistoric religious rites, while music and dance play an integral role in all traditional theatrical performances. A good example of this classical theatrical form is the masked dance called sandaenori or talchum, a combination of dance, song and narrative punctuated with satire and humor. Slightly varying from one region to another in terms of style, dialogue and costume, it enjoyed remarkable popularity among rural people until the early 20th century. Pansori, the lengthy narrative songs based on popular tales, and Kkokdugaksinoreum or puppet plays, performed by vagrant artists, also drew large audiences. The shamanistic rituals known as gut were another form of religious theater that appealed to the general public. All these performances are seldom presented today. There are a few institutions that offer various performing arts in one place, an example of this being Jeong-dong Theater in central Seoul, that presents a traditional performing arts series, drama and music.

Domino’s Pizza Business Environment

Content: TASK 1 – a – various types of organisations – pag. 3 – 6 – introduction Domino's Pizza – pag. 7 – mission goals and strategic objectives – pag. 8 – compare Domino's Pizza and Pizza Hut – pag. 9 TASK 1 – b – stakeholder influence – pag. 10 TASK 2 – a – the nature of UK economic system – pag. 11 TASK 2 – b – how government manage UK economy – pag. 11 – fiscal and monetary policies – pag. 11 – 12 TASK 2 – c – competition policy and regulatory mechanism in UK – pag. 12 TASK 3 – a – market structure of Domino's Pizza – pag. 13 TASK 3 – b – market influence in Domino's Pizza – pag. 4 – 15 TASK 3 – c – cultural environment in Domino's Pizza – pag. 15 TASK 4 – a – international market in UK – pag. 16 – TASK 4 †“ b global factors in Domino's pizza – pag. 16 – 17 – impact of EU policies – pag. 18 CONLUSION – pag. 19 REFERENCES – pag. 20 Student ID 11170 page 2 of 20 Assignement Business Environment Feb 2013 TASK 1 a: Examine the various types of organisations and their purposes and compare the mission, goals, and the strategic objectives of your chosen organisation with a similar organisation. The various types of organisations are: Sole traders – is a person who start a business by one individual. Advantage: – Retain all the profit – Maintain full control of the business – Information about sole trader is keep private – Direct contact with customers – The business can be based on the sole trader skills Disadvantages: – Unlimited liability – Difficult to have finance for business – Intense competitions from bigger firms – When the owner dies the business ends too – Partne rships – is then when two or more persons became associate and start a business together. Advantage: – More money for business The partners can have different skills – Shared decision making – Business losses shared between the partners – Partners can replace each other if needed Student ID 11170 page 3 of 20 Assignement Business Environment Feb 2013 Disadvantages – The profit must be share – Unlimited liability – To take a decision must consult all partners – The partnership must be reformed in the event of the death of one partner – Private Limited Companies – is an independent entity that provides limited liability and legal protection for its shareholders. Advantages: –Limited Liability – The business will continue even if one of the owners die – Separate entity – More capital can be raised Disadvantages – Profit must be share – There is a legal procedure to set up the business – Firms are not allowed to sell shares to the public. – Financial information filed with the Registrar can be inspected by any member of the public – Public Limited Companies – is a company that work with stock exchange and its share can be buy or sell from anyone Advantages: – Limited Liability – New shareholders and investors can be easily assimilated –The company has a legal existence separate from management and its members Student ID 11170 page 4 of 20 Assignement Business Environment Feb 2013 – Because of their size a PLC can sometimes dominate the market Disadvantages – Setting up the costs can be very expensive – The firm is open to public inspection – Because of their size they cannot always deal with customers at a personal level – Decisions can be slow because the PLC has many directors – Cooperatives – is an organisation founded and controlled by a group of volunteer users for their benefits. Advantages: –Buying in bulk – Working together to solve problems – Good motivation of all members to work hard for profit Disadvantages – Possibility of conflicts between members – Poor management – Longer decision – making process – Franchises – is an organisation that operates under the brand of another organisation that is already in the market called franchisor. Advantages: – Operate in an already known brand – Support from franchisor ( training, financial) – Can work with franchisor’s existing partners Disadvantages Student ID 11170 page 5 of 20 Assignement Business Environment Feb 2013 Must work from roles already established from franchisor, the franchise has no control of the business – Franchise must to pay franchisor because use their name. – Private Sector and Public Sector Organisations Student ID 11170 page 6 of 20 Assignement Busi ness Environment Feb 2013 DOMINO’S PIZZA – FRANCHISE INTRODUCTION Domino’s pizza was founded in 1960 by Tom Monaghan (www. coversupermarket. com) and his brother. After one year Tom bought him brother’s half became the sole owner. In 1967 Domino’s opened the first franchise in 1978 to have over 200 franchise stores.In 1985 they opened their first store in UK currently reaching over 700 stores. By 2000 coming to have more stores in fallowing countries: Canada, Tokyo, India etc. In 1998, after 38 years of ownership Domino’s pizza sold 93 percent of the company to Bain Capital for $1 billion. In 2004 Domino’s began trading common stock on the Stock Exchange. In 2006 they opened 8000 total stores in international markets. The company is still growing today with more than 9350 stores in more than 60 international markets. In same year they starts its sponsorship of The Simpsons in UK. the Domino's effect. 13 supplement, Estates Gazette, Ju ly 19 2008 Issue) In 1999 Domino’s became the first home delivery company to float in the Alternative Investment Market. In 2000 they introduced hot bags to keep the pizzas hot and crisp during delivery. Domino’s started making pizza and today the current menu is a variety of Italian – American products but pizza stay main product, Domino’s along time bringing many improvements countertop and toppings. The Domino's Pizza Team is hard working, committed to excellence and serious about having fun.There are more than 170,000 team members employed by 600 corporate-owned stores, a system of 5,000+ domestic franchise-owned stores and international franchise base that operates more than 5,000 stores in more than 70 markets around the globe ( www. dominosbiz. com ). Over 21,000 team members work in UK and Irish stores and in a range of support functions ranging from marketing, IT and training. Tom Monaghan bought the business for the amount of $500, now Dominoâ⠂¬â„¢s has already labeled as â€Å"megabrand† because it already reaches a total of $5. 1 billion in terms of global retail sales.This includes $3. 2 billion in domestic sales and $1. 9 billion in international sales. ( www. statupbizhup. com ) Student ID 11170 page 7 of 20 Assignement Business Environment Feb 2013 MISSION, GOALS AND STRATEGIC OBJECTIVES MISSION Their mission is to be the best pizza delivery company on the world. Sale more pizza, have more fun. GOALS When the business started Tom Monaghan, the founder, had an only one goal to open three stores. This goal is achieved even exceeding the expectations Domino’s has turned its attentions to a new goal, namely to make the people to love their pizza.OBJECTIVES – Improve speed and efficiency of pizza making. Improve efficiency and speed in delivery. Lower the costs of pizzas. To improve customer relations. Make more profit. Student ID 11170 page 8 of 20 Assignement Business Environment Feb 2013 COMPARE DOMINO’S PIZZA WITH PIZZA HUT(FRANCHISE) PIZZA HUT MISSION They take pride in making perfect pizza and providing courteous and helpful service on time all the time. ( www. wiki. answers. com ) Every customer says â€Å"I’ll be back! † PIZZA HUT GOAL Their goal is to reach 85% recognition of the new product in their target arket. The most important goal of the company is to increase revenue and profits. PIZZA HUT OBJECTIVES To serve the customer , to provide delicious and hygienic pizza and helpful delivery service. Practice what they preach: integrity, ethics and open communications. While Pizza Hut's mission is to improve products and customer loyalty, Domino's Pizza and motivate their employees saying that selling more pizza then the company will have more profit and employees will be better rewarded for their work as a result will have more money for their personal activities.Pizza Hut's goal is to launch new products and marketing in a more advantageous and profitable growth while Domino's Pizza wants to expand their business by opening as many stores and offering products and services as good that loyalty to his customers. Domino’s Pizza and Pizza Hut are competitors in pizza market and has same market demographic characteristics. Both companies have been able to offer to the customers a good and quality pizza and services. Both companies want to have the best possible promotion of products so that they can maximize their profit and want to cover a larger part of the market.Student ID 11170 page 9 of 20 Assignement Business Environment Feb 2013 TASK 1 b – Explain how stakeholders influence organisational mission and goals and discuss how and to what extend your chosen organisations (responsabilities) meets stakeholder expectations. All stakeholders have a real importance for a company. Each of them is an important part of business. Customers. The customers want that company to provide good products and service customer. For Domino’s customers are real important, they are dependent by customer’s satisfactions and they know that it is important to keep them.Each of satisfied customer bring with him profit. To became one of the most leading pizza delivery Domino’s has made and put the focus on clients feedback regarding improving the quality of products and services carrying many times their survey. Employees. The employees want that company to create a nice place to work and to give them a good training. As well the employees is very important in this company. Without good employees no organization can grow up. Domino’s know their employees work hard every day to provide great food and customer service why invest financial resources in training them. Suppliers.The suppliers want that company to have a good and along collaboration with them and pay them bill on time. Domino’s Pizza has a good relation with suppliers because they are an important factor in a business. Domino’s Pizza is very strict when choosing their suppliers because they are one of the largest volume purchasers off pizza – related product and they need the suppliers to ensure their highest quality product Management. The management want that company grow up and increase profit. Franchisor. The franchisor want that company provide a good work and to keep a good image of brand. Student ID 11170 page 10 of 20Assignement Business Environment Feb 2013 TASK 2 a – Explain the nature of UK economic system and how it affects business organisations such as yours. UK have a free market economy, that means the market economy have a little government control and they can fixed the price without state intervention. At same time is a market where the sellers decide what to sell and the buyers decide what they want to buy and for how much. As for other organisations and Domino’s Pizza is an advantage that they can perform the work in a free market but can also be a disadvantage because in a free market all time are more competitors.Domino’s can set their prices and their activity without been affected from government influence only if the change taxes, instead there are situations where they need to stay flexible with the prices because of competition and they need to spend more money for advertising because in a free market the costumers have many options. TASK 2 b – Discuss how governments manage the national economy briefly and analyse the impact of fiscal and monetary policy on businesses such as your chosen organisation.UK government tries to manage the national economy in the fallowing ways: – keeping a low unemployment rate – keeping a low inflation rate that is as low prices – trying to produce as many goods and services that have a growth economy – by lowering taxes The fiscal policy represents all government imposed taxes and fees to maintain a balance of macroeconomics. Fiscal policy applie s to market goods and services and by increasing or decreasing taxes can have a significant impact to organisations, can rise or lower inflation and unemployment.If the government reduces taxes would be an added advantage for Domino’s Pizza because automatic and demand would increase. If demand increases the organisation can Student ID 11170 page 11 of 20 Assignement Business Environment Feb 2013 have a higher profit and that help to open other stores. When the organisation expands help lower the unemployment rate because new jobs automatically appear. When the government increases taxation the demand decreases and the organisations are discouraged to invest and unemployment increases.When inflation is high has a negative effect on Domino’s Pizza because the organisation is forced to raise the prices and this automatically leads to lower demand and this affected the company’s profit. The monetary policy is intervention of monetary authorities on cash economy. Th e monetary policy have influence on interest rates, exchange rate, money supply. In terms of Domino’s Pizza organisation can be seriously affected by rising interest rates because the firm need to pay more money back to bank or stop the loans witch is a really help in company’s grow up.If the interest rates increase the population can’t take loans as well and this means if the costumers don’t have money the demand decrease and the production is affected as well. Lower interest rates have the opposite effect and the organisation can make more investment because the consumption increase as well. TASK 2 c – Analyse how competition policy and regulatory mechanism work in the UK in relation to your chosen organisation. Competition policy is an organisation that tries to control commercial activity in competition so that some companies do not get to have total power over the market.Competition policy bring the follow benefit for consumer: – consum ers can benefits from products and services at the best prices – to adapt to competition policy, the firm develops researches and bring new innovation Office of Fair Trading (OFT) is the UK's consumer and competition authority. Their mission is to make markets to provide a good work for consumers. OFT do the market research and provides consumers all the necessary information to make sure that they can make the right decisions regarding the products or services that consume.Regarding Domino's Pizza there is no informations revealing that the organisation would have created problems so that OFT intervention to be necessary. Student ID 11170 page 12 of 20 Assignement Business Environment Feb 2013 Task 3 a – Using your chosen company as an example, explain how market structure determines the pricing and production decisions. Domino’s Pizza is part of monopolistic market. The monopolistic competition is a type of imperfect competition. The monopolistic competition h ave fallowing characteristics: – arge number of competitors in market – between prices are small differences – large number of substitutes products – high advertising – is easy to entry or exit because exist just few barriers in this competition The monopolistic market is a market where exits many organisations which provides same products or services but with different characteristics. Same like Domino’s in pizza market exist many pizza delivery organisations but their products are different in taste, bases of ingredients, brand and advertising.In monopolistic competition for Domino’s is hard to decide their prices because they are influenced by competitors witch sell products substitutes. To be able to remain at a high level in this market segment, Domino’s has invested a lot of money in advertising to get customers trust and loyalty. In monopolistic market, Domino’s may not always have the same profit because the pres ence of competition and they always must to make researches to differentiate the products. Student ID 11170 page 13 of 20 Assignement Business Environment Feb 2013 TASK 3 b – Using a range f examples, analyse how market forces influence the organisational response and examine how your organisation would respond. Unlike other companies which have faced difficulties during the recession, Domino’s pizza has managed to keep afloat even increase sales. Although the economy was visible affected Domino’s has invested more money in advertising continues to promote its deals and discounts and, reportedly from 2009, for Domino’s was an advantage that much of the population affected by the recession chose to eat home this led to a sales increase of about 11%.As well if cost increases and Domino’s Pizza offer must increase prices of its products or company profits would be affected. However manages to not have a drop in demand even increase its offering in exc hange quality products and fast delivery order. Another influence comes from the competition because in this domain are many competitors, so Domino's Pizza try various way to remain high: – through more intensive advertising – goods products and customer services – fast delivery All this make the demand increase.Student ID 11170 page 14 of 20 Assignement Business Environment Feb 2013 Another influence have suppliers because if the cost of the milk or wheat increases then the supply increasing as well and Domino's Pizza need to increase the prices and then the demand decreases. TASK 3 c – Discuss the business and cultural environment of your selected organisation and assess to what extend it shapes the behaviour of the organisation. Food is the most culturally sensitive category of consumer goods.For Domino’s richness of diversity in the workplace stimulates the work environment, creativity and innovation, and they became stronger because they use a ll the human resources with different culture. While age consumers change their option for consumed products. Every buyer has their own vision of quality products that wants to consume and this is influenced by lifestyle and the income of each. Domino’s has many shops in many countries with customer who have different tastes they had to adopt their products according to the demand and desires of customers in each country.For example in Korea Domino's sell Potato Pizza which topping include potato, in France domino's sell Saumoneta Pizza with smoked salmon and dill and creme fraiche also they sell Four Cheese pizza. Student ID 11170 page 15 of 20 Assignement Business Environment Feb 2013 TASK 4 a – Discuss how international trade affects the UK business organisation and analyse the impact of global factors on UK business, including your chosen organisation. The international trade is the exchange of goods and services outside the territorial borders.International trade has many advantages but also requires some higher costs than domestic trade. International trade is very important for economic development in general and for individual countries economic development. Like other countries and UK practice international trade because it can not produce all the goods and services they need to be continuously developing. UK import is called when purchasing goods and services produced in another country and when UK sells goods and services to other countries is called export. For Domino's Pizza international trade is opening new opportunities borders.When the organisation can expand by opening new stores the profit is growth but also the competition increase. When competition increases Domino's Pizza must focus on placing the best possible products and services so that its clients do not turn their attention to competitors. This means that Domino's need to invest more time and money in advertising and researches. Another great advantage of international trade is the company access to new products and suppliers which means that international expansion helps to increase production because in international trade a country need to utilize all resources.Globalisation is a business philosophy which believes that the world can became homogeneous. Globalisation has effect on the culture, economic development, environment and political system. Globalisation have fallow drivers: – market drivers – cost drivers – government drivers – competitive drivers Market drivers – degree of homogeneity of customer needs – existence global distribution network – transferable marketing Student ID 11170 page 16 of 20 Assignement Business Environment Feb 2013 Market globalisation drivers bringing homogeneity among customers.Domino's Pizza can provide products to customers in UK from other countries and this influences cultures, taste and lifestyle and can increase demand. Cost drivers – potential for economies of scale – transportation cost – product development cost – economies of scope Globalisation have many advantages in cost drivers because Domino's Pizza UK can supply from another countries with cheaper product with same quality and company can benefit from lower transport prices in globalisation if purchase necessary products in larger quantities. Government drivers – lower taxation compatible technical standards and common marketing regulations – privatisation Government can help Domino's Pizza by lowering import taxes and export taxes. Globally, Domino's can work in countries with less advanced technology with more advanced technology from another countries. Student ID 11170 page 17 of 20 Assignement Business Environment Feb 2013 TASK 4 b – Assess the role and impact of EU policies and directives on the UK businesses using your organisations as an example. The European Union was founded by economic and political union of 27 stat es.The purpose of the European Union is to create a single market, the European market, and to introduce a single currency in the Member States to facilitate commerce and to lower the risk of being affected by exchange rate. By creating a single market in Europe, Domino's Pizza, would have many advantages and few disadvantages. EU first wants to ensure protection of traders that operate within European borders and to introduce a common external tariff to facilitate the exchange of goods and services between Member States.By creating a single market with a common external tariff, for Domino's means new business opportunities, a simple way to have access to new market, increase number of consumer Although, in UK, Domino's working with national currency, if here would introduce the single European currency, Euro, the company would have a number of advantages; – company would not have losses caused by exchange rates that they would be removed – the transition to the single currency would eliminate and some bank fees – there would be no a fluctuation in the prices.EU helps to reduce the unemployment rate in Europe because in most Member States any citizen has the right to live and work in another member states except do some states still retain certain restrictions which include and UK. Student ID 11170 page 18 of 20 Assignement Business Environment Feb 2013 Conclusion My opinion about this course is that now I have more knowledge about what mean business environment. I developed my vision strengths to be considered within organisation and also negative and positive influences of all factors acting on business.I have more knowledge about national and international economic system and how economy can influence the organisations. And after this course I learned which is the best position in market for to have a good business. Student ID 11170 page 19 of 20 Assignement Business Environment Feb 2013 References www. coversupermarket. com. 2012. Domm ino's Pizza. [ONLINE] Available at: http://www. coversupermarket. com/blog/? p=211. [Accessed 15 April 13]. www. dominosbiz. com. 2011. OUR TEAM. [ONLINE] Available at: http://www. dominosbiz. com/Biz-Public-EN/Site+Content/Secondary/Careers/Team/? lang=en_us=json-id=bdec0454534e2ab7f3ed9233e6b9f7ce . [Accessed 14 April 13]. www. startupbizhub. com. com. 2011. Dominos Franchise Cost. [ONLINE] Available at: http://www. startupbizhub. com/dominos-franchise-cost. htm? =en_us=json=653a45ce3c73fa78dfdd910e0a4bda77. [Accessed 15 April 13]. www. wiki. answers. com. 2011. What is the mission statement for Pizza Hut? Franchise Cost . [ONLINE] Available at: http://wiki. answers. com/Q/What_is_the_mission_statement_for_Pizza_Hut? =en_us=json-id=29e880efe554d20d1c63f97638aab27e . [Accessed 15 April 13]. Student ID 11170 page 20 of 20

Comparing Christianity, Judaism, and Islam Essay - 1364 Words

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